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Scott Brown just won the Massachusettes Senate seat. No, this is not a political statement. However there is a lesson here and you should use it in your real estate business.
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46 Comments on Realtors can learn a huge lesson from Scott Brown ...
*Great post with interesting parallels! Past clients can be great sources of referrals and repeat business. It's like the billboards I used to see as a kid for whatever toothpaste...
"Teeth...Ignore them & they'll Go Away"
*I'll keep my political views to myself. I don't want to be dunked in the Blue side of the pool for my opinion on...
"The Scott Heard 'Round The World."
* He probably did just as we, as advocates for our future clients, should do...Ask the right questions.
I would imagine he probably started with something like,
"What can Browne do for you?"
OK, I'm out. It's dangerous over here!
;)
All the best!
Brian Morgenweck, Broker/Owner
Power Realty Group, Hackensack, NJ
Great post. We can all learn a lot from the points you made. Most of all we need to learn to listen not listen to reply.
i think it is because he seemed down to earth. Jut him and his pickup truck
All so very true. I am going on a listing appointment tommorrow to try and list a $700,000 plus home. I know the people they have been customers of mine before, they did tell me that they are calling some other agents also. I am not taking this listing for granted I will have to earn it.
I thought of some of these similarities when I was looking at the win on CNN, not quite the way you put it, but his grass-roots efforts, being approachable and the like.
I think most of the agents that took their clients for granted are retiring their liscense during this market.
Commenter Frank #18- Let's be fair and clear about outside influence and money. Scott Brown got outside money and support. Twitter spread the news like wildfire and Scott did a lot of what Obama did during his campaign. He connected with the people in a big way, and through social media marketing.
Now, lets also state the fact that Coackley also was supported by outside forces and special interests like the unions and acorn and the President even flew up there to campaign for her. She also was in Washington a few nights before the election meeting with special interests and of course getting money from them.
Interesting how when one side does it, no one says anything about it, but when the other side does, all heck breaks lose with the throwing around of judgments and demeaning remarks. So I am not sure which candidate you were referring to in your comment or if you were just making a general statement about both candidates. Katerina
George and Arlene- There are a lot of lessons to learn from Scott Brown's campaign. The social media marketing aspect of the campaign around the country was amazing. This is also where agents need to be spending their time, getting better and understanding social media marketing. Katerina
His win has stayed on my mind also. I loved the truck reference and the seat belongs to the people. I liked his love of family and his straight talk. I liked his sense of humor. The only thing I did not see was a great pooch nearby. He captivated your attention on the national stage quickly. Rootsy, gutsy, and charted on a course that he captains. Interesting points to ponder in your own branding.
This is a political disaster for our country. We need universal health care NOW and leave it to the dems to snatch defeat out of the jaws of victory. I'm furious with the MA electorate - not for voting the way they did - but FOR STAYING HOME!!!!
The dems stayed home. GUYS - YOU CAN'T DO THAT!!! It may not be the candidate of your dreams, but you owe it to yourselves and to the electorate to be intelligent and recognize what's at stake. Going to the polls is not something you do when you feel like it. It's something you do EVERY SINGLE TIME there is an election. Shame on you guys for letting the entire country down.
Knowing you can win when others think you can't. He showed great will and determination
You have pointed out great similarities between real estate and the Brown's recent journey to the Senate. Many Dems and Republicans alike call this a small miracle. At the end it was not a miracle, rather great resolve by someone who really cares about what they were doing. Great post!
Arlene, your analogies to real estate are great and taken to heart. I'll be subscribing as of today.
We all know that the real reason Scott Brown won was because he knows that Curt Schilling is a Red Sox player. Martha "CHOKELY" made a fatal mistake calling him a Yankee.
Ya' gotta love it...
The comedian left the building, yet the crowd heckles itself!
"Try the veal, it's to die for...and don't forget to take care of your waitress!"
Thanks for the insight to post something sure to incite!
All the best!
Brian Morgenweck, Broker/Owner
Power Realty Group, Hackensack, NJ
Very good points - and the "underdog wins" is a great lesson for all of us. Politics aside, he has shown us all how to not give up, and give the public what it wants. Of course it never hurts when your competition is asleep.
Very good points - and the "underdog wins" is a great lesson for all of us. Politics aside, he has shown us all how to not give up, and give the public what it wants. Of course it never hurts when your competition is asleep.
We must never forget who we work for! Great idea for a post!
Thank you all so much for your comments. I think the Scott Brown win just shows us what can happen when you don't take your clients for granted, open your ears and LISTEN to what your audience has to say. And then take action to solve their problem. George would have given him a 2 thumbs up. But, please don't let politics get in the way of the message. This is a strategy everyone - in ANY business - can use to be winner in their niche.
To your success in 2010,
Arlene Paukert
Great post! Listen and solve their most pressing problem. A simple concept but how many sales people still use the opening, "Can I help you?" That's the quickest way to get the customer to shut down the conversation so you will never hear what their problem is.
I always tell my sales staff to start a conversation about the customer, like "Hi, where are you from?" That gets them talking so you can ask more questions and drill down to why they are at the sales center, and what their most pressing problem is.