Research has shown that it takes just a few seconds for people to make a decision about you and your website...whether they want to stay or go.  But what happens when the site takes forever to load?  Are people going to sit and wait?  It's not likely.  Most often people will click their back button and choose the next site on the list of search results.  And there goes your potential client.  It's easier for them to leave when they don't have to "walk out the door"... it's just a little click and no looking back.
 
The loading time of your website can make or break that initial contact; your first impression.  The biggest drain on load time is usually images.  Check out latest Marketing Tip about your website load time and what you can do to improve it.