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How To Build A Blogger From The Ground Up - 1st In A Series Of PB Round-Up Posts

By
Real Estate Agent with I.V.P.G. - Inland Valley Professional Group

Hi All,

Well, the Project Blogger pack has rounded the last turn and is heading for home at break-neck speed.  So, I think the time has come for me to cap this off nicely with a series of posts that (hopefully) will encapsulate my Project Blogger experience and could also help to serve as part of a blueprint for others to follow. 

When I joined Active Rain and put up my very first post on March 31 2007, I had no idea what the future would hold.  I had never blogged before anywhere and I had also never heard of Project Blogger.  To re-cap for anyone who just joined us, I attended a seminar given by Dustin Luther of Rain City Guide fame about Internet Relevance and Real Estate.  I had actually attended the very same seminar one month before as well but, like most folks did nothing with the information I received the first time. 

The second time was an entirely different story.  This time the penny dropped, so to speak and I decided to investigate Active Rain which had been featured prominently in his talk, and see what this blogging thing was all about.  What clicked was when Dustin said that blogging was like writing an email to the world.  I liked that and it intrigued me.  I came home, settled myself on the couch and crafted my first ever post entitled "The Internet and Real Estate aka My First Blog".  It was right after I clicked "Post Blog Entry" for the very first time that my world began spinning. 

At the same time that I was posting my piece Drew Meyers from Zillow.com was announcing his need for an apprentice for Project Blogger.  From the very first moment people were telling me that I needed to try for this.  ARDELL and Laurie Mannychief among them.  I dutifully followed directions, found Drew's post and began my quest.  Incidentally, once I found out what Project Blogger was, what it could do for me, my business and more importantly, what it could do for Charity, I really wanted to do this but was absolutely floored when I was chosen from amongst all the very worthy candidates to receive this honor. 

To my knowledge, not only was I the very last apprentice to be chosen by the very last coach to be included but I was also the newest to blogging entirely, having just a few days under my belt, and I was also the only apprentice that had to compete on such a grand scale just for the chance to get into the competition to begin with. 

When Drew announced his choicewe had barely four days before the contest officially began to gear up and I had only put up seven posts in my entire blogging career.  My eighth post was "Just Let Me Know When I should Start To Panic" and panic I did. 

By the time I joined the party all of the other contenders had either started their personal blogs, been writing for months already or had at least known that they were going to be doing this and had some time to prepare. 

The first order of business was to choose and purchase a domain name, and web hosting space.  Drew and I brainstormed a bit for something that would be easy to remember, descriptive and appropriate for my market area but not so specific that you would have to know it already, to know it at all.  We tossed around several different choices and then we tried them out on folks. 

I remembered Dustin's advice during his seminar that a good blog name is one that is specific but general.  And also that naming one's blog after oneself is not necessarily the best choice.  Instead, I tried to think of what meant Claremont to me and also of what would be interesting to someone who was not necessarily looking for a Real Estate Blog, but might read one if they found it interesting. 

Per Drew's instruction, I set of to investigate cost and availability of some of our tentative choices.  I settled on GoDaddy.comas the place that I would purchase my domains from and my web-hosting as well.  Again, I followed Drew's advice and purchased all the different permutations of Route66Living including .com, .net, .org, .tv, etc.  As time goes on, I plan on purchasing more domain names and will point them to Route66Living.com as well.  My total cash outlay to start my site was $64.85 which included the cost of the multiple domains and economy Linux hosting for one year. 

Wordpresswas chosen as my platform for its ease of use, its popularity which means that there were more free templates and other goodies easily and readily available and for Drew's familiarity with the program.  As a green-grass beginner, I had no preference one way or the other, but Drew was a fan and I also remembered that Rain City Guide is a Wordpress platform so that was good enough for me. 

I spent a considerable amount of time on those first couple of days after the site had been purchased but before it officially debuted, joining a whole lot of things.  MyBlogLog, FeedburnerTechnorati, Google, Yahoo, Feedblitz, Flickr and Google Reader were among the first.  I am sure that there were more and in hindsight, one of the things that I would strongly suggest for anyone following in my footsteps would be to record what you have joined, when and with what login information somewhere safe, like a word document or even a paper notebook.  It is amazing how many sites and services you will need to join when you start a venture like this and keeping that record will sure make things easier.  It will also allow you to be even more secure with your passwords and may prevent the urge to just pick a favorite password and use it for everything. 

We decided not to build the site in secret and then launch it fully formed, but rather to build it from the ground up starting the first day of the contest in front of everyone, every single step of the way...

Tomorrow, I will talk about the launch phase for Route66Living.com and it's very first days of life.

Until then... Take care all, help lots of people and have a wonderful day!

Tisza

Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker
Tisza - this is a really excellent idea, to share what you learned along the way. I think this series will be of great practical help to many!
Jul 11, 2007 06:50 PM
Tisza Major-Posner
I.V.P.G. - Inland Valley Professional Group - Claremont, CA
DRE#01784679

Hi Rich,

That is my sincere hope.  Project Blogger has been many things to many people but first and foremost it has been a Project - a sort of hot-house experiment to see what would happen if... And in true scientific fashion, the only way this will be of any value to others is if we document what we have done and how we have done it not just as it happens, which I have tried to do along the way, but cumulatively as well. 

What I hope is that when this series is completed, which it will be by Saturday, someone wanting to start their own outside blog could lay these articles up next to each other and follow the process from birth to adulthood, (as saying from start to finish would imply that when PB ends so would my work).   They don't have to do what I have done, but if my journey could smooth the way for someone else then all of the struggle will have been even more worthwhile. 

Thank you for your comment.  I hope you enjoy the remaining pieces.

Take care,

Tisza

Jul 11, 2007 07:13 PM
Kaushik Sirkar
Call Realty, Inc. - Chandler, AZ
I am sure that many 'novice' bloggers will greatly appreciate the advice and framework that you could provide this way!
Jul 11, 2007 07:24 PM
Anonymous
Anonymous

Wonderful! So easy and exciting to read. Hey, if your day job doesn't work out for you, you can always get a job with Zillow. They need some good credible honkers out there. :)

Back to your post, it is going to be a fabulous series of posts and very inspirational especially for all the new  bloggers to get with the program. Your posts will be an easy sell for those that wonder about this exciting new way of getting some public notice. The answer is that there will be many more thousands on ActiveRain, and there needs to be those that know what they are doing giving direction and inspiring those that don't. I can think of no one that says it better than you!  You are a real treasure in the real estate literary world of blogging. 

Jul 11, 2007 07:35 PM
#4
William Johnson
Retired - La Jolla, CA
Retired

Hi, I wasn't loggged in when I wrote that, sorry. Oops. How do I fix that?  I'll try cut and paste.

Wonderful! So easy and exciting to read. Hey, if your day job doesn't work out for you, you can always get a job with Zillow. They need some good credible honkers out there. :)

Back to your post, it is going to be a fabulous series of posts and very inspirational especially for all the new  bloggers to get with the program. Your posts will be an easy sell for those that wonder about this exciting new way of getting some public notice. The answer is that there will be many more thousands on ActiveRain, and there needs to be those that know what they are doing giving direction and inspiring those that don't. I can think of no one that says it better than you!  You are a real treasure in the real estate literary world of blogging. 

Sincerely,
William

Jul 11, 2007 07:39 PM
Tisza Major-Posner
I.V.P.G. - Inland Valley Professional Group - Claremont, CA
DRE#01784679

Hi All,

Kaushik - From one now very well seasoned novice to those that come after, I hope it is helpful, interesting and enjoyable.  I also hope that I can keep from making it rival the length of War and Peace or Gone With The Wind LOL!

William - Thank you so very much for your kind words, the swelling of my head may subside, but the swelling of my heart will continue :-) 

Take care, help lots of people and have a wonderful day!

Tisza

Jul 11, 2007 07:47 PM
Cheryl Johnson
Highland Park, CA

Tisza, I think its a great idea!  When are the RainKids going to come up with a one click function to turn a series of great posts into an e-book?!

Jul 12, 2007 06:44 AM
Tisza Major-Posner
I.V.P.G. - Inland Valley Professional Group - Claremont, CA
DRE#01784679

Hi Cheryl,

Hopefully, after I finish this series LOL.  I am currently hard at work on the second chapter even as I speak but did not want you to think I was ignoring you. 

Oh and because I don't think it has been said nearly enough times by me, I want to sincerely thank you for all of your incredibly hard work throughout this process and I am not just talking about the PB related things.  You have helpled make PB a much more understandable, trackable and enjoyable experience for all concerned and you have done this all while continuing to maintian your own blog, post supportive comments and be a generally all-around good egg.

I am extremely grateful.  Thank you.

Take care,

Tisza

Jul 12, 2007 08:13 AM
Tisza Major-Posner
I.V.P.G. - Inland Valley Professional Group - Claremont, CA
DRE#01784679

Hi All,

I just wanted to let you know that the second in the series is up and running and can be found here.

Take care, help lots of people and have a wonderful day!

Tisza

Jul 12, 2007 06:38 PM
Mary Pope-Handy
Christie's International Real Estate Sereno - Los Gatos, CA
CRS, CIPS, ABR, SRES, Silicon Valley
Hey Tisza,  I'm back to read up on your budget stuff. Quick question: you wrote that your cash outlay was $64.85 to buy the domains and pay for the hosting to get yourself started. I missed about the cost of getting your header designed. (Sorry, you have a few posts on how you got started and I just missed that.) Did Drew do that for you or?  Thanks Tisza!
Jul 15, 2007 01:17 PM
Tisza Major-Posner
I.V.P.G. - Inland Valley Professional Group - Claremont, CA
DRE#01784679

Hi Mary,

Thanks for mentioning that. 

The header as you see it was constructed by Drew with some advise from the templates author Cory Miller.  There was no additional cash outlay for any part of it.  It actually required some fidgeting with but it was mostly a code thing.  I knew the look that I was after so we really just had to figure out how to make what I wanted happen on the site.  I had told Drew that I liked the look of the header for Rain City Guide and I would like to do something similar but with images that were either classic Route 66 or Claremont or both. 

I can't believe that after using 99% of the dictionary, 85% of the thesaurus and all the letters in Scrabble I still forgot to include something important :-)

Jul 15, 2007 01:59 PM
Victoria Bace Perdomo, P.A.
Berkshire Hathaway HomeServices Florida Realty - Weston, FL

Wow! idea! I am a newbie, and love to absorb good info. specially the one that is dedicated to provide commentary or news on these particular subject... blogging! 

Jul 16, 2007 02:43 AM
Tisza Major-Posner
I.V.P.G. - Inland Valley Professional Group - Claremont, CA
DRE#01784679

Hi Victoria,

Welcome!  I am glad you have found Active Rain and that you also found this post useful.  Be sure to check out parts 2, 3 & 4 which complete the set.  And if you have any questions or want any help, feel free to get in touch.

Take care, help lots of people and have a wonderful day!

Tisza

Jul 16, 2007 07:58 AM