Snail mail or e-mail... where do you stand?
I've started 2 property management firms from scratch using direct mail and I continue to grow my business using quarterly mailings....what you send is almost important as how you send it.
E-mail is quite affordable compared to radio, TV and even direct mail - but can it stand alone?
A lot of small businesses have shifted entirely to e-mails last year in an attempt to save money and found out the hard way that e-mail marketing by itself just doesn't cut it.
Two of these businesses are highlighted in a Wall Street Journal Article. Read the article, Firms Hold Fast to Snail Mail Marketing.
Snail mail may not be instant, but it still brings results.
In an earlier post, The Inbox versus the mailbox, I said that snail mail and e-mail can be used together to experience synergy.
For example, you can send a postcard to a distressed homeowner that recently missed a mortgage payment, and on the post card direct them to a landing page for a free report on the alternatives to foreclosure. In order to receive this report, capture their e-mail address in a contact form.
Any feedback is most welcome.
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