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Proper rental pricing--agenda vs reality

By
Services for Real Estate Pros with Homepointe

The topic of rental pricing is discussed continuously--in every imaginable way.  New and existing clients have an agenda as well as as the real estate professionals who sell and lease their client's property.  The goal for us as property managers is to identify the specific agenda and stick to reality.   It is an unfortunate conversation with a client who recently purchases a new rental--without first consulting a property manager who specializes in the community of the rental.  The client often has an unrealistic rent expectation formulated by some mix of ignorance and sales agent inexperience.  Sales agents are critical players in the acquisition of quality rental property--the best ones understand their area of expertise (buying/selling) and leave the pricing of the investment to those of us who rent them out on a daily basis. 

Homepointe Property Management is fortunate to have a significant referral base of industry leading sales agents who rely on our ability to competently quote and attain rents for their clients.   When our clients opt to sell their rental we can rest assured knowing the agents we refer out to have the expertise and desire to properly represent them.  Our agenda is to educate and motivate our clients to realize the potential of their investment properties.   Please contact me with any questions concerning your rental property, I am happy to respond.

James Safonov

jsafonov@homepointe.com

www.homepointe.com

Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA
LandlordWhisperer

Great post James * I've re-blogged it and will make it a FEATURED POST for the Property Management group

Jan 23, 2010 08:21 AM
Robert Machado
HomePointe Property Management, CRMC - Sacramento, CA
CPM MPM - Property Manager and Property Management

It would be great if sales agents checked out rent comps or directed their buyer to a property manager that knows the area.

Jan 23, 2010 04:13 PM
Diane Rice
Rice Prprty Mgmnt & Rlty, LLC, South Holland, IL - Lansing, IL
SFR, SRES, CNC

Very good James... a good highlight for the other managers to glean from!  Thanks for posting it!

Jan 24, 2010 09:35 AM
Robert Machado
Homepointe - Sacramento, CA

Thank you Wallace and Diane--as managers we must remember that we are a resource for our clients and their referring agents.

--James Safonov

 

Jan 25, 2010 03:26 AM