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Proper rental pricing--agenda vs reality

Reblogger Robert Machado
Property Manager with HomePointe Property Management, CRMC 00691121

James is one of our property managers at HomePointe and he knows his stuff.

Original content by Robert Machado

The topic of rental pricing is discussed continuously--in every imaginable way.  New and existing clients have an agenda as well as as the real estate professionals who sell and lease their client's property.  The goal for us as property managers is to identify the specific agenda and stick to reality.   It is an unfortunate conversation with a client who recently purchases a new rental--without first consulting a property manager who specializes in the community of the rental.  The client often has an unrealistic rent expectation formulated by some mix of ignorance and sales agent inexperience.  Sales agents are critical players in the acquisition of quality rental property--the best ones understand their area of expertise (buying/selling) and leave the pricing of the investment to those of us who rent them out on a daily basis. 

Homepointe Property Management is fortunate to have a significant referral base of industry leading sales agents who rely on our ability to competently quote and attain rents for their clients.   When our clients opt to sell their rental we can rest assured knowing the agents we refer out to have the expertise and desire to properly represent them.  Our agenda is to educate and motivate our clients to realize the potential of their investment properties.   Please contact me with any questions concerning your rental property, I am happy to respond.

James Safonov

jsafonov@homepointe.com

www.homepointe.com

Posted by

Robert A. Machado, CPM, MPM

HomePointe Property Management

Sacramento, Yolo, El Dorado, and Placer Counties

We manage residential and commercial property.

916-429-1205 x 105

rmachado@HomePointe.com

Frank Castaldini
Compass - San Francisco, CA
Realtor - Homes for Sale in San Francisco

Good points.  It's very easy to say whatever one want about how much a place will rent for.  But statistics and experience like you offer can save a lot of headaches and help a buyer make an informed decision.  I'll keep you in mind if Sacto is ever on my radar.

Jan 23, 2010 05:13 PM
Kathy Clulow
Uxbridge, ON
Trusted For Experience - Respected For Results

Robert - as in all things real estate knowing your market and pricing accordingly puts you two steps ahead of the pack.

Jan 25, 2010 03:15 AM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

Robert - I am often surprised by the amount of disconnect between reality and a client's agenda:-)

Jan 25, 2010 12:13 PM