Often in life we are offered a diamond but assume it's just a dirty stone. Afterall who would be so dumb to just give away a diamond? In the Zen Art of Internet marketing many dirty rocks and many dirty diamonds are offered to us daily. Years ago everything on the Internet was free. When we finally realized we had to pay for something on the Internet we were shocked. "Yes Virginia" everything isn't free. Or is it?
Face Book is still free...until you want to go from reaching hundreds or thousand to mass marketing to millions...still a pretty good value. There are still free news sites, entertainment sites, dating sites, data storage sites, and even real estate marketing sites. Real estate marketing sites usually have costs associated with them but not all.
Active Rain is still free unless you are purchasing those small ads on the margins. CastlesMag.com and its Castles Broker Network reaches the luxury home market and offers free marketing to brokers...for their own links...and for their listings priced over $1 Million. Trulia, CraigsList, Postlets, Zillow and hundreds more offer free marketing too.
The question is do you use everything at your disposal to market yourself and your listings...if you did you will see a dramatic return in your investment in your business...and the only investment will be your time.
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