Forget the heady days of 2005 and 2006 when buyers fell from the trees and sellers could expect automatic appreciation of their homes. I don't think we'll be seeing that again any time soon...and maybe that's just fine. I hope we've learned a few lessons from this market shift. The winds have blown away the chaff and left us with a few "truisms".
1. This is a price war and a beauty contest. If you bring your house to the dance (market place) it had better be buffed out and in its best outfit. And the price should be prettier than all the rest.
2. The marketing and selling of real estate is serious business. Those who simply dabble will not last in this market.
3. Everything (and I do mean everything) boils down to relationships. Relationships with your buyers, sellers, friends, family, neighbors, store clerks, bank tellers...people will do business with those they like and trust. So be nice to people, follow the Golden Rule, listen more than you speak.
4. The world expects you to be knowledgeable about real estate. Would you go to a dentist who did not keep up with the changes in his field? Read the trade magazines. Listen to webinars. Do not go to bed at night unless you have learned something new that day which will enrich your life.
5. This is not business as usual. So keep up.
6. Why should you pursue and understand social media? Because that's where your clients are. Go meet them.
7. Be prepared...
8. Be available...
9. Be positive...
10. Be there...
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