noun: professional character, spirit, or methods. The standing, practice, or methods of a professional, as distinguished from an amature. One who receives continuous and regular payment for what the do.
So why is it some people put a picture of thier dog, cat or children on thier business cards because they don't like having their picture taken. Or the RE business card I saw one time and when I met the realtor I could not tell it was her because the picture was obviously taken in her early 30s and was now in her mid 60s.
When your selling yourself and your services, aren't you trying to sell yourself?
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