Special offer

Luxury Real Estate Marketing: Lessons from Lamborghini

By
Services for Real Estate Pros with Napa Consultants DRE00893924

 

 

Luxury real estate marketing professionals can learn an outstanding lesson from Automobilli Lamborghini and the Auto Gallery of North Los Angeles. The founders of Auto Gallery, Harry Gray and Tony Schwartz have experimented with a novel way to market these fine cars by opening a showroom adjacent to Neiman Marcus in the Topanga shopping mall.  Their philosophy:  Make the car buying process fun and hassle free!

 

 

 

GET FLUENT. GET AFFLUENT!

 

FOLLOW US ON TWITTER: LuxuryMarketing

Posted by

 

                                      

WE SPECIALIZE IN
STRATEGIC BUSINESS DEVELOPMENT FOR
LUXURY REAL ESTATE,
FINE WINES & PHILANTHROPIC EVENTS

                                           Watch the Video Case Study

                         Ron & Alexandra Seigel, Managing Partners

                                                  805.770.1129

                   If Gaining or Sustaining Market Leadership is Your Quest, we can help!

 

Comments (5)

Kirsten Lindquist
Pacific Union International - Sonoma, CA
Realtor - Sonoma Wine Country

Hey Ron:

Great piece.  Hope you had fun making it.  What kind of video camera are you using?  I'm in the market.

Jan 25, 2010 07:21 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Hi Kirsten:

Thanks, we are using a Flip, an ingenious little camera smaller than a cell phone, yet has high definition!

Happy video taping.

Jan 25, 2010 07:36 AM
Dave Roberts
Healdsburg Sotheby's International Realty - Healdsburg, CA

It's a great luxury marketing idea. I don't think any of us wine country brokers will get off our downtown plaza locations, but it makes sense to present luxury products to people when they're in a buying mood. Just as an FYI, I've been very happy with the iPhone video quality from the 3gS model.

Jan 26, 2010 12:55 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Dave, thanks for letting us know about the I phone.  Have you put up any video, I can look at?

The plaza is a wonderful place, you can walk around, sit in the part, etc..

Jan 26, 2010 01:37 AM
Carra Riley & Declan Kenyon
Brokers Guild Cherry Creek Ltd - Westminster, CO
Helping people Transition at all ages!

Ron...I can definitely second your Flipcam for videos.  I've been using mine for about 9 months and find it amazing for all kinds of marketing pieces.

Cosmic Cow

Jan 28, 2010 01:33 AM