Branding over knowledge?
I just sat through a seminar on branding. For almost two hours I was told that branding is the most important thing for a real estate agent these days. that it was far more important than knowledge of the business and years of experience. They said with proper branding, anyone could be a top agent in their market. Also, most methods of marketing used by the majority of agents was useless and a waste of marketing dollars.
Of course, they were trying to sell something, their services in marketing and branding. I agreed that branding is important and that I probably have not made a strong enough effort in that area. But, I disagreed with their overall message. What are your feelings on this subject. I'd really like to hear other agents opinions. Also, what successful methods of branding have you used?
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