Credit card issuers tune in to social media

Real Estate Agent with Long and Foster Real Estate

Microsoft founder Bill Gates posed a question on LinkedIn and garnered 3,500 responses. Dunkin' Donuts has attracted more than 800,000 fans to its Facebook page (sign-up required). And Dell offers deals and customer support through its primary Twitter page, which has collected more than 1 million followers.

Many big corporations are looking to make a splash in social media, but credit card companies have been markedly slower to the party. MasterCard's official Facebook page, for example, has picked up only about 2,000 fans and has offered no new content since July 2008. The four American Express Twitter accounts have amassed fewer than 350 followers among them.  (MORE)


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John LaRocca
LaRocca Inspections - Burbank, CA

Interesting, I love reading about this stuff! Altough it's on a much smaller scale my company has also been much more involved in social media this past year in this slower economy and we had a good 2009, up almost 10% over 2008 while others were not so fortunate.

Jan 29, 2010 02:33 PM #1
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