In my coaching, I am dedicated to helping the Realtors® I work with build a business based on referrals and repeat clients. I know how much of a difference it made in my own life when I was selling real estate – I went from having the undependable ebb and flow of a real estate business based on my own strenous marketing efforts (lots of business when I was broke and marketed my rear end off, but no new business once I got my head above water again) to one that I could depend on year-round, regardless of the market. One tool that I used, and recommend a lot here on my blog, is sending unexpected gifts to your clients. Rather than spend my marketing budget on newspaper ads and other things that were industry standard, but didn’t seem to consistently generate business, I spent those dollars on treating past, current and potential clients like gold. Here is another gift idea that can be used as a gift for clients that have just closed with you, and is really appreciated: People who buy a home (or sold with you and will most likely be moving into a new home) almost always have the desire to turn this house into a home. Whether they ever decorated or remodeled in a previous house, most unconsciously have big plans for their new home. So a 1 or 2 year subscription gift to a high-quality magazine like Architectural Digest gets them excited. This does several things:
CENTURY 21 Goodyear Green Edmond, OK - Edmond, OK
Edmond, OK Homes, Oklahoma Relocation Services
I too like giving gifts to past clients. I use a campaign in Sendoutcards.com that is done automatically for me. I activate it at closing and they are sent 12 cards in the next year. Of those 6 have candy or cookies with them.
Jan 27, 2010 01:40 PM
Consistent Clients - Chicago, IL
Real Estate Marketing Coach
SendOutCards is a great service as well. I do like that they offer more than just cards, but cookies, candies or gifts too. Anything that keeps you in touch with them automatically is a handy service.
Jan 30, 2010 03:17 AM
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!
Dream Town - Chicago, IL
Hi Rich, I am currently working on building my business based on referrals. Nice post!
Jan 28, 2011 02:11 PM
Keller Williams Capital Partners Realty - Columbus, OH
Clintonville and Central Ohio Real Estate Expert
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