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Proof That Marketing Pays!

By Peg Silloway

Services for Real Estate Pros with The Silloway Press

January 28, 2010 06:31 AM

The Cat Lover's Book of Days cover I realize I'm preaching to the choir on this one - the concept that it pays to market is not new to the real estate professionals that hang out in the Rain. But I got positive proof just yesterday that letting people know what you do is the first and maybe most important step to building your business.

You probably know by know that I wrote a book - The Cat Lover's Book of Days - and several folks on Active Rain have said nice things about it. (Yes, I'm talking about you, Russel and Jim!) But to meet my definition of success for this book I needed to reach a wider audience, so I chose to work with a PR professional to get the word out. She drew up a list of target media, we prepared a press release, and started to spread the news.

And it worked! In a matter of a couple of weeks we've sent review copies of the book to radio stations, magazines, and websites. Yesterday I got confirmation that I'll be interviewed on a national radio talk show, "Talkin' Pets" with Jon Patch, on this Saturday! It's going to be great fun and I would love it if Rainers called in with questions or comments. Here are the details:

Talkin Pets header

"Talkin' Pets" with Jon Patch - 5:00 p.m. EST - Saturday, January 30, 2010

Toll free call in number: 866-606-TALK (866-606-8255)

Website - you can listen online: http://talkinpets.com

The show runs from 5:00 pm to 8:00 pm, and I'm scheduled to be on during the first 1/2 to 1 hour. To find an AM station near you that carries the program, go the website and click on the "Station Info" button on the left.

Please call and say "Hi!" - I'd love to hear the friendly voices of Active Rain. This Saturday. 5:00 p.m. Fun!

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Endre Barath, Jr.

Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA

Realtor - Los Angeles Home Sales 310.486.1002

Peg, Congrats! As a pet lover and caretaker of three Kittens (Heidi,Douggy & Jack) and a Book Collector (and reader) how could I sign up for an authographed first edition??

Jan 28, 2010 01:41 PM

marti garaughty

garaughty.com - Montreal, QC

a highly caffeinated creative type...

garaughty, blog design, graphics, WordPress, abstract art

Jan 28, 2010 03:38 PM

Peg Silloway

The Silloway Press - Beaverton, OR

LOL Fred! There will certainly be another book, probably in the "Book of Days" series, but I haven't decided between several options for the subject. Any suggestions??

Rick, when did you start reading minds? I've been outlining such a series. Guess I'd better move beyond the outline.

Endre, it's interesting that people who host cats are often readers and writers as well. I'd be delighted to supply your copy - you can sign up at http://CatBookOfDays.com. Thanks!

Marti - thank you!

Jan 29, 2010 12:34 AM

Lise Howe

Keller Williams Capital Properties - Washington, DC

Assoc. Broker in DC, MD, VA and attorney in DC

congratulations - definately marketing pays off! I have been active in one neighborhood for a number of years now and the feedback I get is so rewarding - that people think I am a good and honest realtor - great encouragement for me.

Jan 29, 2010 04:16 PM

Jill Schmidt

Aurora, CO

Congratulations, and there are some definite lessons to be learned (target marketing and planning)!

Jan 30, 2010 12:56 AM

Peg Silloway

The Silloway Press - Beaverton, OR

Lisa, you've clearly built a great reputation - congratulations!

Jill, that's right, it's the target marketing that has been successful. That's something we probably already know but it's easy to forget.

Jan 30, 2010 06:58 AM

Not a real person

San Diego, CA

I've been trying to call in but the phone rings and rings and then a voice answers and says, "The party you are calling is not answering. Please try your call again later. You call will now be disconnected."

I'm listening online, though!

Jan 30, 2010 08:20 AM

Not a real person

San Diego, CA

If they would answer their phones, I could be the fifth caller!

Jan 30, 2010 08:22 AM

Margaret Rome Baltimore 410-530-2400

HomeRome Realty 410-530-2400 - Pikesville, MD

Sell Your Home With Margaret Rome

Hey, Russel, I am listening online and you are right! They are not answering the phone! Maybe all lines are already full.

Peg sounds great!

Jan 30, 2010 08:25 AM

Not a real person

San Diego, CA

I've been trying to watch the show, too, but no luck. I've created three different accounts trying to log in and watch, but no luck.

Jan 30, 2010 08:33 AM

Not a real person

San Diego, CA

I was the third caller! I got in! I get a free book! To go with the other six I've already ordered! Yahoooooooo!

Jan 30, 2010 08:37 AM

Margaret Rome Baltimore 410-530-2400

HomeRome Realty 410-530-2400 - Pikesville, MD

Sell Your Home With Margaret Rome

Cat Lover's Book of Days

This picture is on December 27th and one that was discussed on the show.

Russel, Congrats for winning a book to add to your collection.

Jan 30, 2010 09:43 AM

Not a real person

San Diego, CA

It was kind of fun turning to the specific pages that they were talking about.

I only have one in my collection as the others have been gifts. I'm sure I'll find someone to give the free book to also.

Jan 30, 2010 10:32 AM

Peg Silloway

The Silloway Press - Beaverton, OR

Russel and Margaret, I knew you were trying to get through and that was great. It turned out that they didn't actually put any of the callers on the air, but there must have been a couple dozen anyway since they gave away all three copies of the book.

Thanks to both of you for your support and perseverence. They were having trouble with their entire system this evening - the audio feed dropped off in the second half of the program here when my husband was listening! I hope they got it all for the archive copy.

Jan 30, 2010 11:07 AM

Margaret Rome Baltimore 410-530-2400

HomeRome Realty 410-530-2400 - Pikesville, MD

Sell Your Home With Margaret Rome

Peg, I thought you were brilliant on the show. You sounded so natural, answered all the questions with knowledge, security and humor. What a pleasure to listen and connect!!

Jan 30, 2010 02:00 PM

Chris Minion

O'Brien Realty - Lexington Park, MD

Hello Peg,

Congratulations! From reading Jim and Russel's posts - my wife wants your book for Valentine's Day instead of candy! We will have to check out Pet Talk Radio too!

Chris

Feb 02, 2010 01:45 AM

Not a real person

San Diego, CA

Just stopped by to invite you to the ActiveRain Super Bowl Party. Stop by if you get a chance. Geaux Saints!

Feb 07, 2010 04:05 AM

Jim Frimmer

HomeSmart Realty West - San Diego, CA

Realtor & CDPE, Mission Valley specialist

Hey, Peg - I just came back from the mailbox and found another copy. I guess this is the one that Russel won on the radio show. We kept one of the copies for ourselves and have given away all the other ones as gifts. This one will be going out to someone special, too.

Feb 08, 2010 11:46 AM

Carra Riley & Declan Kenyon

Brokers Guild Cherry Creek Ltd - Westminster, CO

Helping people Transition at all ages!

Peg,

I am here because of Jim Frimmer.. thanks Jim... what a wonderful opportunity to share your special book. Seems like there are a lot of cat lovers around the rain! I'll click the link to see if there is an archive. What PR firm did you use?

Feb 11, 2010 11:09 AM

Peg Silloway

The Silloway Press - Beaverton, OR

Chris, thanks for the good wishes. Your wife is wise - cats trump candy every time, and they are non-fattening!

Russel, we were away on a lovely cruise but saw part of the game. We cheered when the Saints won and the Colts LOST! (Yeah, that's right, Baltimore has still not forgiven them.)

Hi Jim, and thanks for all your good words.

Carra, I'm working with a woman I met at a local networking event in Maryland, Lisa Coster of Coster Communications. http://www.independentpr.com/profile/coster.

Feb 15, 2010 05:05 AM