Okay, So the Sign's in the Yard - What Next?

This was really good, we do a lot of it already but incorporated the rest into the system.  We agree with Charlie, asking the Owners to send out the virtual tours etc through their contacts, great idea!   

Jennifer,

Glad I scrolled down and read this...there are some points of communication I had not thought of...and the time frame of the first two weeks is also very important....A big thank you....

Thanks Jen, Makes me feel good that everything you mentioned is what I'm already doing. My seller's get so bomobarded with emails of links of sites where I've listed their homes on, the MLS sheet, seeing the brochures and flyers delivered the next day, etc, that they hopefully will think I'm working 24/7 for them.  It is a full time job for me, and they need to know that I'm earning the commission that they are going to pay me.

What a great list of things to do, expecially for those of in waiting (for our first listing!)  I like this style of customer service.

Jennifer,

Your ideas are really great. I try to comminicate often with my sellers. I have only had 1 who called and told me how she thought the remarks on the MLS should be worded. She was a nutcase, but that's beside the point. We should make our sellers feel involved, because they are the ones with the most at stake.

Great list for listings!  Putting a sign in the yard and leaving it at that is not enough and a disservice to the seller!

Oooooh.   I like the clipboard idea for real sellers and short sales!!!!  Thanks.  It can make a huge difference when the sellers get feedback from potential buyers. 

Hi Jennifer, enjoyed the post. I have a 5 week program similar to this. It is so simple it does work.

Great job, Jennifer.  However, I feel like the seller will reluctantly watch the initial expectations dwindle to very little.  My philopsophy is to "start out how you're going to hold out".  I let my clients know they will hear from me every Tues or as often as needed with updates.  As someone said, meeting the expectation is great but exceeding it is better.  I haven't promised something I can't deliver.

Love this list!!  It's a great reminder for my new listings!!

One Step is Missing here.... You can get a Pre-listing Inspection and really knock their sox's off. Just think for a moment. This could show your clients that you are looking out for more than a commission in this transaction. You are looking out for them. Heading off any potential problems before the buyers inspectors shows up. A pre-listing inspection puts the home in a better selling position. And they usually sell for more with multiple offers...  Remember a proactive agent is a respected agent.  Read more about Pre-Listing Inspections here

Hi Jennifer,

Great advice!  I'm going to print this and keep it in my little Real Estate 'tips & advice' notebook as a checklist.  Thanks for sharing!

~ Vienna

Never have I paid this much attention to a client in the first week. hank you for showing me how to improve myself!!

Nice post. I have been using this strategy for awhile.  I have a detailed 30 day marketing plan that I take to the listing appointment and these are some of things in it.  I am not calling them everyday though. I understand your theory, not sure it is necessary to call them everyday though. I like the idea of having them giving information to their sphere. I think that they should be contacted with showing feeback the day of the showing and weekly internet activity reports.  I do a market evaluaton at the end of 30days,but 6weeks is good too. 

Love your post as usual!  Thanks for the wonderful ideas.

Having a communication PLAN is a great idea and in the end makes our job easier.  Margaret C.

My thought is if it is something you would expect from someone else, it would be great if you were to do it for others....you know, the Golden Rule.  Great customer service stands out to everyone.

Good post, especially for a "newbie".  I will keep this in mind as I make my first listing.  Thanks.