Google Business Directory Listings - Another way to get FREE Traffic and Rankings in Google
As time goes by most people realize that the "Yellow Pages" business model is becoming outdated and a vast majority of people are using Google to find things that 5 years ago and more would have come from a phone book.
Google too has also realized this and they have created a Google Business Directory to list professional services in including doctors, dentists and real estate agents and brokers.
It is essential for real estate agents, brokers and mortgage lenders to take advantage of this new resource and use it as a way to not only build more inbound links to your website but also as a way to bring in more phone calls and business.
The part which makes this even more compelling is the fact that Google brings up the directory listings in the top of the search results page and most times the Google business directory listings come up above the organic search results.
No longer do you have to spend thousands of dollars to optimize a website when you can submit yourself into the Google business directory and get top search engine rankings.
There are some tricks to knowing how to do it so that you come up on the top of the list, but if you can be listed in the top 10 you are going to get some great traffic and leads from clients who need the help of a real estate agent and broker. Even if you do not come up on the top 10 you are still building inbound links to your website, being listed on Google Maps and helping yourself get more exposure.
As someone who has set up thousands of Google Adwords pay-per-click search engine accounts I can tell you that between 10-15% of real estate related searches being done are people actually looking to make contact with an agent or broker. If you can be listed on the top of the page your chances of being the person they contact is much greater.
Google brings up the Local Business Directory Listings when someone types in "san diego rael estate agent" "austin real estate broker" "la jolla real estate agent" etc.... basically whenever soneone is looking for an agent or broker for the name of the city. This means that the traffic is very targeted and the scope of the listings is now also starting to come up under "real estate for sale" type searches in some markets which means even more FREE traffic and exposure.
Google also provides free traffic statistics and information on how many views and visits your Google Directory Listing is getting so you can see the results first hand. I have personally generated thousands of visitors and lots of business from being listed in the Google Directory for "vacation rentals" here in San Diego which has been absolutely free.
After setting up hundreds of these listings the average real estate agent will generate about 300-500 impressions and up to 75-200 free website visits per month. The Local Google Directory Listings bring up the agent / broker phone number in the top of the page so clients can call you direct and do not have to visit your website to get contact information.
There are many ways to get listed in Google and get traffic from Google and the Business Directory Listings are one of the fastest and cheapest ways to do so.
The Google Business Directory Listings are free to set up although if you wish to hire a consultant the costs normally range from $150 - $200 to guarantee a top 10 ranking. Many SEO experts are now seeing the power of these listings and offering the set up services to their clients. Knowing a few optimization secrets always helps keep you ahead of the pack. One of those secrets is to add as much content as possible and include videos in the set up since they allow space for up to 5 videos. (another reason to set up and get going on Youtube.com)
The Google Business Directory Listings can be set up and activated within 24 hours and once acitivated it normally takes 3-4 weeks for top placement.
If you have questions or need help setting up listings in the Google Local Business Directory you can email me at getinfo@san.rr.com
By getting yourself indexed in as many places possible in Google you can not only get more phone calls and visitors but also help your own websites rank much higher in the search results.
Using the free resources that Google provides such as Google Business Directory Listings, Profile Pages and websites are all resources that agents should be taking advantage of to stay ahead of the pack to increase exposure, website rankings and traffic.
So go set up a Google account (if you do not already have one) and get started using this extremely valuable free resource and start bringing in more traffic, leads and phone calls to your business.
The fact is that buyers and sellers know the Internet is extremely important for getting exposure for a listing and if you can show them you are using it effectively it will help you bring in more business, and sell more homes.
Google is the "yellow pages" of the 21st century and the sooner you take advantage of this program the better!
Watch this video on Google Business Directory Listings
http://www.youtube.com/digmarketing#p/u/5/uRZgvNIrGNQ
If you need help setting up Google Business Directory Listings email me at
getinfo@san.rr.com
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Best wishes to your success!
Sean Callahan
(858) 731-7278
getinfo@san.rr.com
www.realestatemarketingnerds.com
www.realestatemarketingnerds.info
www.recessionproofhomebiz.com
www.socalbeachmag.net
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