Real Estate Social NetworkingI just read a very interesting article over at Web Pro News that talks about how Google will now be incorporating your social network connections as a factor in delivering search results!

As Chris Crum, a writer for Web Pro News points out, "If you are one of those people still skeptical about the business uses of social media, you may be interested to know that Google's Social Search is no longer just an experiment."

SEO is always a moving target. What you do today to increase your SERPS might not be the same a year from now. If you are in business and want to continue to get results from the Internet having a grasp of what works and what doesn't is vital.

The message out of this article is loud and clear ~ Having connections, followers, friends at the various social media sites such as Twitter, Friendfeed, and others is going to help your SERP placement!


What kind of content is in Social Search?

If you are signed in to Google, you might see social search results for a particular search at the bottom of the results page under "Results from people in your social circle." All the content shown within Social Search is publicly-available online through Google and other search engines. Social Search simply highlights content from your social circle to provide a personalized search experience.

Here are some of the types of content you might see:

  • Websites, blogs, public profiles, and other content linked from your friends' Google profiles
  • Web content, such as status updates, tweets, and reviews, from social services that your friends have listed in their Google profiles.
  • Images posted publicly from your social circle on Picasa Web and from websites linked from their Google profiles.
  • Relevant articles from your Google Reader subscriptions.

According to Google:

You can improve your social search results by expanding your social circle and encouraging your friends to publish content online:                                                                                                                       Increasing SEO via Social Networking

  1. Expand your public connections:
    • Create a Google profile.
    • Add links to your public social sites like Twitter, FriendFeed, Flickr, etc. By linking your public connections on other social sites with your Google Account, you're telling Google just whose content you're interested in seeing in your social search results.
    • You can also add links to your public content so that others who follow you can see that content in their social search results.
  2. Add friends and contacts: Add people who you want to include in your social circle to the Friends, Family, or Coworkers groups in your Google contacts. Any public content that those people have linked to their Google profile can start showing for your relevant searches. Note that it may take up to a few weeks for new connections to start showing in your social search results.
  3. Subscribe to interesting content: Add subscriptions to Google Reader. Google will algorithmically select relevant content to show in your social search. Only you have access to your Reader subscriptions.
Other suggestions would be to:

1. Have your Real Estate client/customer base follow you via social networks.
2. Regularly participate in social media so people will engage and then possibly connect with you.
3. Share your content via Social Media sites. If you don't have a Share This widget or something like it I  would encourage you to get one!
4. Include your social network information on business cards, email, ect.
5. Incorporate your social network information into your online advertising/marketing.

Here is a terrific video that quickly describes how to create a Google profile if you don't have one and what this new search feature means to you!

 

 

                                         So who is presently in your social circle?

                                                                                                                                                       Real Estate Social Circle

Your social circle is the groups of connections you have including these contacts:

  • Those in your Gmail (or Google Talk) chat list
  • People in your Friends, Family, and Coworkers groups in your Google contacts
  • People you're publicly connected to through social services that you've listed in your Google profile, such as Twitter, FriendFeed, and others.
  • In case you were wondering, those that are connected to you via your Facebook profile page are NOT included in this as Google does not spider your contacts there.
  • People who are contacts of those in your immediate social circle. Basically friends of friends.

See a list of your social circle connections at google.com/s2/search/social. This page shows your direct connections, secondary connections (friends-of-friends), and some of the content that each of those connections has published publicly online. The information displayed here is very interesting as it can shows you all the degrees of seperation that exist from your social media efforts.

You can also get to this page by clicking the link next to "Results from people in your social circle" on any Google search results page that's showing social search results.

See Bill Gassett's Google Profile. <-------HERE.

If you don't have a Google profile set up I would make sure you start working on one. It is very easy to get started and to add all the places online you are connected socially with others.

Good luck everyone. I hope this information continues to help grow your online business!

___________________________________________________________________________________________________

About the Author: The above Real Estate information on social networking becoming more important for Google SERPS  was provided by BillRE/MAX Executive Realty Metrowest Massachusetts Gassett, a Nationally recognized leader in his field. Bill can be reached via email at billgassett@remaxexec.com or by phone at 508-435-5356.

Have a home to sell in Metrowest Mass? I have a passion for Real Estate and love to share my marketing expertise!

For Metrowest Massachusetts Real Estate and homes see Massachusetts Real Estate. Want to have MLS access to beat other buyers to your dream home? Sign up with no obligation at my MLS Property Finder Site.

I service the following towns in and around Metrowest Massachusetts: Hopkinton, Milford, Upton, Southboro, Westboro, Ashland, Holliston, Mendon, Northboro, Shrewsbury, Hopedale, Medway, Grafton, Northbridge, Uxbridge, Franklin, Framingham and Douglas MA.

Click here to view Bill Gassett's Real Estate profile.

 

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140 Comments on Social Networking Becoming More Important For Google SERPS!

20 Most Recent Comments Displayed Show All

FEB
01
2010
112,432 Points 3 Featured Posts Outside Blog Hit Router

Thank you so much Bill for sharing.  I'm going to get right on this!

kp
12:22pm • #123
113,215 Points Called Shot Master

Great info.  I have so much to learn, but can't learn it without the help of you nad others who post on AR.
1:03pm • #124
225,861 Points Outside Blog Attended Rain Camp

Bill, interesting  I just recently noticed the social circle result in google. I created my google profile awhile ago I discovered it from a tweet that referred to a post in AR.
1:35pm • #125
146,412 Points Attended Rain Camp Called Shot Master

Thanks Bill, I always enjoy your informative posts, looks like I'll be doing some updates on my profiles again.
5:46pm • #126
878,477 Points 75 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Dave - I am not related to Katerina but know her very well. She is very helpful to those who are new to the SEO game here in the Rain.

Chris - It should have just automatically generated your name? I am not sure what you did.

Everyone - Thanks for all your comments and compliments on the article. Social media marketing is here to stay. It is obviously a good idea to have a strong web presence if you are in business. Best of luck getting your Google profiles up to speed.
6:09pm • #128
447,422 Points 1 Featured Post Localism Sponsor

Thanks Bill, I will check it out.  I get leads from facebook all the time.
11:52pm • #129
FEB
02
2010
249,780 Points Attended Rain Camp

Bill,

 You got me hooked!  I clicked on the link to vie my social connections, and now I am tweaking away with the profile.
4:25am • #130
655,247 Points 29 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master
Bill, You are always a wealth of information. I don't have a share this widget so need to rectify that.
8:56pm • #131
878,477 Points 75 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Larry, Paul & Marchel - It really is interesting to see who all your connections are through the Google tools. Best of luck getting your Google profiles off the ground!
9:11pm • #132
FEB
05
2010

Bill,

Thanks for some valuable tips on social media, and how it is beginning to affect the Google SERPS.

Looking forward to learning more from your earlier mention of Agent Applause .

Added your AR feed to my reader today.  Look forward to your updates.

Mary

 

 
12:02pm • #133
FEB
21
2010
374,842 Points 2 Featured Posts Localism Sponsor Outside Blog

Bill - this is such a comprehensive post with a wealth of excellent information.  Thank you for sharing with us.
8:33am • #134
MAY
16
2010
235,600 Points 4 Featured Posts Called Shot Master
Congratulations on the recycled post. This is still good information. I guess I'll need more "friends".
11:11pm • #135
MAY
17
2010
194,330 Points 3 Featured Posts Hit Router Attended Rain Camp

Thanks for the information. I have set up my google profile a long time ago...I better go check it out and update it.

Blessings, Jill
1:27am • #136
878,477 Points 75 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Mary, Wayne, Pam & Jill - I am glad you enjoyed the article on social media and getting more "friends".
7:54am • #137
199,383 Points 5 Featured Posts

I must admit, I have been skeptical about the benefits of social networking lately.  Thanks for the info about the google profile...I need to set one up!
9:54am • #138
1,022,895 Points 15 Featured Posts Localism Sponsor Outside Blog Called Shot Master

I am soooooooo Confused ........ AHHHHHHHHHHH, Do I have to play Farmville if I want to sell real estate?
11:33am • #139
Outside Blog

Thanks for the great information contained in your post.  Cliff K
1:43pm • #140
MAY
18
2010
111,622 Points 1 Featured Post Attended Rain Camp

Bill: This is AWESOME stuff! Lots of things I had been wondering about - thank you so much for the info!
2:04pm • #141
MAY
21
2010
250,180 Points 8 Featured Posts Localism Sponsor Outside Blog

GREAT information.

 

Thanks.
7:51am • #142
MAY
23
2010
115,035 Points 6 Featured Posts Attended Rain Camp Called Shot Master

I'm exhausted.  I miss the good ole days of actually being able to get to the bottom of something.  Looks like it will never happen with social media.  I'll keep plugging along.
9:21pm • #143

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Bill Gassett Metrowest Massachusetts Real Estate

Hopkinton, MA

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RE/MAX Executive Realty

Address: 77 Main Street, Hopkinton, MA, 01748

Office Phone: (508) 435-5356

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Metrowest MA Real Estate - Realtor specializing in home sales in Hopkinton, Milford, Holliston, Ashland, Southboro, Westboro, Upton, Mendon, Hopedale, Grafton, Medway, Northbridge, Franklin, Framingham, Shrewsbury, Northboro, Bellingham, Sutton, and Uxbridge MA. Includes Real Estate home sellling & buying tips, Homes for sale in and around Metrowest. Connect with me on

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