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Sellers- What's Missing in this picture? Your house needs more than just a coat of white paint!

Reblogger Monica Murphy
Home Stager with Preferred Staging, LLC

This is a great post by stager Kathy Streib on using neutral (not just white!) paint when preparing your house for sale.  Kathy has some excellent examples from a house she recently visited where the whole house was painted white.  Using Sherwin Williams Enhanced Color Visualizer, she demonstrates the dramatic difference that a coat of paint can make - and shows how the rooms can have warmth and personality, and can be so much more appealing to buyers.  And to think that all it costs is a couple gallons of paint, a weekend and probably a pizza!

Original content by Kathy Streib


Sellers, if you are planning on selling your house you may have been told that all you need is a good cleaning and a fresh coat of white paint. .  To be sure,  a new coat of paint does wonders for giving a house a fresh, clean feeling.   But painting  (or leaving) your walls all white can take something very important away from your rooms. . .  PERSONALITY.  NOT yours, but that of the house. . 

                                                                                           A House with Personality

   
 
All white walls can zap all the personality from a home.  Now that doesn't mean that white paint doesn't have a place in a home.  White can make a small space seem larger.  White trim can make a darker wall "pop".  .  White can accent an architectural detail that might otherwise go unnoticed.One of my favorite kitchens was the one Diane Keaton had in "Something's Gotta Give".  All white with Black counter tops.  Perfect for the house.   However, white walls in every room, with very little color elsewhere can be boring.  

To Sell Your House in this competitive market, it has to stand out in the crowd..  

Consider this:                                
   Stagers are more often than not faced with trying to convince our sellers to begin the packing/decluttering  process so we can stage their house.  Personal photos have to be removed and bookshelves and other flat surfaces decluttered.  Unless staging an unoccupied vacant home, I have rarely had to ask my seller to add accessories (and color) to an occupied home.   However, one of my clients I had lived by the "Less is More" rule.  Every wall in this 4000+Square foot house was white.  Accessories were minimal and many times not in scale with the size of the rooms and ceiling height.  Despite being in a well-regarded gated community on a prime lot with a golf course view, this home was underwhelming. Her friends even offered to go shopping for her for new colorful towels and bed linens. Yet, as she was moving on to a new house several states away, she did not want to "invest" any more money in this house.  It's understandable but not if you want to sell your house in a very competitive housing market.                                                         
  Your house needs to be able to "speak" to a buyer.  White walls and no color say very little. .

  Living Room

 As you look at it, this room is unoffensive.  Not much in the way of clutter.  But at the same time, not much that invites you into the room.  By adding some color on the walls, the room becomes more inviting. . . . . . . . .          


                                            Painted with Sherwin Williams internet tool  

  Using Sherwin Williams Enhanced Color Visualizer to "paint" this room (as the one below)
 you can see how it begins to invite you into the room.  Just think of the pizazz this room would have had with a furniture rearrangement and color for pop!  

office        This is a beautiful office with French doors and lots of light  
        Investing in paint is a start to adding warmth to the room  Decluttering the desk; adding a photo
        behind the desk and a tall green plant could complete the picture for very little investment. 

  office
                            
                                                                                                                                                 




                               Guest room before      Guest room-after

All of these pictures were enhanced with the Color Visualizer.  No other "staging" was done.  We would like to have changed the seller's mind about adding any color and accessories, but in the absence of that, look at what a can of paint can do for a house.                                         


If you're thinking of placing your home on the market, first grab your dust cloth, mop and bucket.  Then, when you grab the brush and paint can, think of what colors will best enhance your spaces.  When in doubt, contact your area Professional Home Stager.

 

 

Twellow button-Room Service Home Staging

Pat Champion
John Roberts Realty - Eustis, FL
Call the "CHAMPION" for all your real estate needs

These colors add to the picture for the buyer-but the seller needs to make sure the color's compliment and do not distract from the picture.

Jan 31, 2010 08:07 AM
Monica Murphy
Preferred Staging, LLC - Potomac Falls, VA
ASP, IAHSP, RESA

Pat, you are absolutely right.  When I recommend colors, I go for neutrals that fall into the brown, pale yellow, taupe, and khaki families, as they compliment virtually any furniture.  Furthermore, a good stager can show how differernt colored accessories, like pillows or wall art, can introduce other colors into the room, so the buyer isn't locked into just one color scheme.  At the end of the day, though, it's really just paint and can easily be changed after the sale to meet the propspective buyers tastes.  The goal is to use the color to enhance the house to help it sell.

Jan 31, 2010 08:13 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Monica- thanks for the reblog and your generous comments.

Jan 31, 2010 11:45 AM
Kathy Burke
Sensational Home Staging~~Danville, CA - Danville, CA
S.F. East Bay Home Staging

I saw this when Kathy posted it originally and totally agree....a little color goes a LONG way!!  THANKS for the re-post...hope everyone will see and know that white should rarely be the color of choice for walls when getting ready to sell!

Feb 01, 2010 02:08 AM
Valerie Sagheddu
Apostle Art Home Staging & Design - Stroudsburg, PA
~Home Staging Professional, Poconos, PA

White is COLD...soft earthy tones can warm up any space!

Feb 06, 2010 01:38 AM
Melinda (Mel) Peterson
Grants Pass, OR - Bend, OR
The Savvy Broker - ABR, CRS

Monica ~ Color really makes a room pop!  Fortunately, I am married to a painter who loves color!

Feb 11, 2010 01:15 PM