People are creatures of routines, habits, day to day ritual.
A real estate broker can get in to the same REALTOR rut. And so can insurance agents, lawyers, etc involved in the real estate sale process. Had a store we were selling needing insurance coverage. And when I mentioned it to an agent I bumped in to, his first reaction was "Oh that buyer will probably go with so and so for coverage". Gave up and without even a phone call. First reaction was don't bother and a failure prediction. Why raise the white flag and surrender so easy? What if the buyer and brand "X" had a falling out, or there is dissatisfaction with them as an agent behind the scenes? The point is how much effort to make a call, pay a visit when a lead is dropped in your lap? Do you shoot yourself in the foot like
this without even knowing it?
As New Year's business resolutions ink dries on the list gracing your mental refrigerator door, is the way to increase your business to simply broaden the shots you are not taking at the real estate targets right in front of you that you avoid, don't hunt or are scared of? And also, the shots you miss you never take because you keep your hand on the safety? Are you timid, holding back, laying low and assuming a postion you put yourself in over and over?Determine to crank up your ferocity factor and play each real estate day as if you are in the world series. Chasing a pennant to get there.
Especially the follow up leads that drop in your lap but need immediate attention if you plan to turn them in to pay dirt. Real estate sales are a numbers game. For every so many listings you have a sale. Your total listings divided by your sales will give you this average. But if you don't get the listings, you don't have the property to sell. The expression "you can't sell meat from an empty wagon" applies now more than ever. You need supply.If you have ever said "he or she will probably not list with me" give yourself a good looking over from head to toe? Do you see any reasons or defects of why that would be so? Is it an insecurity, past event misunderstanding, or just being overwhelmed with someone else that is aggressively hitting lots of real estate targets consistently in your local market? Some times we are our own worse enemies. Make it a point to go after any and all real estate listings, sales leads. Shoot at anything that moves in the real estate jungle. You don't hit targets, prospects your don't think you have the personal artillery "inside" to land and drag out of that jungle.
Maine REALTOR Andrew Mooers 207.532.6573
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