If an owner is searching for a luxury agent to list their home, and doesn't have an existing agent or relative or friend - how do they choose an agent? Most will look at who has been selling in the price range of their home and who has the largest market share in their neighborhood.
This week we learned of an owner who did look at those criteria, but who decided they wanted an agent - experienced and with a track record of course, but whose success had been with luxury homes at half the price of their home. Why, you ask? They felt that they did not want their home to be one of many listed by an agent, perhaps to be "lost in the crowd" but wanted to be a trophy listing for agents who would go above and beyond to market and sell their home.