If every home has a personality, so does every professional Home Stager.

In a pre-market home selling consultation, most Home Stagers are likely to give fairly similar advice -- de-clutter, de-personalize, update and clean, clean, clean.

In executing a Staging, the specifics of a plan are going to get somewhat more subjective. While the intended goal may be similar -- such as, open up the space or highlight the fireplace -- how that is accomplished, (I have observed), will reflect the style of that particular Stager.

Yes, there can be more than one right answer!

My approach as a Home Stager in Calgary, Alberta, tends to emphasize the lightening and brightening of the space, and to inject some happy, cheerful feelings through pattern and color.

In a recent staging that GreenApple did in Calgary, Alberta, I found the paint color in the home to be very heavy, dark and kind of depressing. Of course, I expressed that to the home owner, and for their various reasons, they chose not to repaint. It wouldn't have been my first choice, but we still set out to do our best with the space.

Living Room BeforeLiving Room After

Living Room After 2

 

Dining Room BeforeDining Room After

Kitchen After

Usually I get inspired by something in the space that leads me to a color plan. In this property, I just wanted to inject lots of exuberant colors and a sense of fun! The polka dot dishes were just the thing (there are matching plates on the table).

The mirror in the living room was strategically placed to bounce some of that south facing sunshine around and brighten things up.

While my plan is unique to each property that we do, I am finding a theme in my approach. Where some Home Stagers employ a really sophisticated-sleek look, I aim for a feeling of happiness on top of the polish. And we are happy to say that it has worked positively for the properties that we have had the opportunity to stage!

 

 

Deena Cottingham

GreenApple Staging & Images
Serving Calgary and Okotoks, Alberta

©GreenApple Staging & Images, 2010
All information is copyrighted and may not be used, borrowed or copied without written permission.

 
This post has been included in Alberta Real Estate News Calgary Region, AB Real Estate News
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16 Comments on Does Home Staging have a Personality?

FEB
01
2010
424,083 Points 40 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Deena ~ I love the fun colors.  It makes the space look bright and cheerful! 
11:57pm • #1
FEB
02
2010
227,288 Points 7 Featured Posts Attended Rain Camp Called Shot Master

Deena-you did a great job in this home! It looks beautiful, even with the wall color! You picked out some great stuff to make it bright and cheery. Love your apples on the table!
12:00am • #2
324,293 Points 10 Featured Posts Outside Blog Attended Rain Camp

I love the picture window and the mirror placement is perfect. I even like the wall color now that you've perked the place up!

c'mon, move to albuquerque and fix up my houses.
2:14am • #3
182,299 Points 30 Featured Posts Called Shot Master

Gorgeous, Deena!  I too love injecting colour into the spaces I stage.  I never thought of it before as injecting "feelings of happiness", more in terms of injecting "life," but that's exactly what it does.  Great work. -- Tanya in Montreal
5:48am • #4
467,263 Points 20 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

It feels like a very happy place.  I love the infusion of color and the contemporary style you used. I'm sure the buyers will love it too.

Congratulations. Your home staging is being featured in the group Staging Before & After Pictures.

Kathy
6:16am • #5
878,959 Points 75 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

I would imagine that if stagers were interviewed like Realtors are personality would play a large part in who gets chosen if the work looked comparable.
6:46am • #6
128,913 Points 5 Featured Posts

Thanks for your visits and comments!

Thanks Melinda and Stephanie for your encouraging feedback! This home needed some cheering up!

Rich - I'd love to fix up your homes for you!

Hi Tanya - But color does feel happier, doesn't it?

Kathy - Wow, thank you for the feature. That's a great compliment coming from you!

Hi Bill - yes, you're right. There probably is a better fit between a Stager and Home Owner. Maybe more appropriately, between a Stager and a Home!
7:59pm • #7

The place shows beautifully and does have a fun personality to it, without being too personal.  Well done!  Keep your photos handy for future clients to see. 
Deb Landy
9:51pm • #8
FEB
03
2010
251,423 Points 1 Featured Post Outside Blog Attended Rain Camp Called Shot Master

I love the colors and the fun factor....it looks chic and hip!!  GREAT staging!
1:17am • #9
181,895 Points 5 Featured Posts Attended Rain Camp

Love the color Deena!  fantastic presentation, you are a pro!
6:57am • #10

Deena: Even though you did not get the new paint job you wanted, it turned out bright and beautiful and just perfect for this home.
11:53am • #11
1,157,473 Points 38 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Deena, You did a wonderful job, I would have added lots of color myself.  It certainly brightens up the home and adds some energy.
6:44pm • #12
FEB
04
2010

I like what you did. There is absolutely nothing wrong with being happy, cheerful, exuberant, and fun!
9:41pm • #13
FEB
05
2010
474,262 Points 16 Featured Posts Outside Blog Called Shot Master

Deena, I love it! It looks sophisticated yet cheerful and livable.
10:03am • #14
FEB
06
2010
202,345 Points

Where did you get the accessories ? The wall hanging are awesome where did you get them ???
7:42am • #15
FEB
07
2010

Just stopping by to invite you to the ActiveRain Super Bowl Party. Stop by if you get a chance. Geaux Saints!
2:19pm • #16


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Deena-2

Deena Cottingham, Home Stager & Photographer

Calgary, AB

More about me…

GreenApple Staging & Images, Calgary Staging & Photography

Address: Call for Consultation, Calgary, AB, T2Y 5G6

Office Phone: (403) 589-0225

Cell Phone: (403) 589-0225

Email Me

I like creating discussion among other professionals in the real estate industry on various staging, photography and off-beat topics. I value the insight of others and the synergy we all benefit from when we collaborate--iron sharpens iron! I also have a love for fitness, personal growth and my family. Locations of visitors to this page


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