Business owners need to re-think their online marketing tactics….The chain to the desktop PC has been cut Forever.
When you leave the house, what do you always take with you?….Most will answer with what I call “The Big Three”: Keys, Money [Wallet / Purse] & Cell Phone.
Smart Phones are changing our culture at a lightning fast pace. They have permeated every social class and every generational class of our society. We are a nation of information seekers.
There are three types of SmartPhone information seekers as they surf the web, text message, and use mobile social networking apps like FaceBook and Twitter.
1) Urgent Information Seeker: Looking for directions, menus to order take out food, Phone numbers etc..
2) Entertainment Information: Usually from a situational position of boredom. Sitting in a traffic jam, waiting rooms at the doctors office, Sitting waiting for a little league game to start etc…
3) Repetitive Information Needs: Check weather forcast everyday, stock quotes etc….
Each one of these needs can be filled by an online mobile solution. Think about your business and how you can provide information to your client base using a smart phone mobile solution? Many businesses can fill all three and most can fill at least one.
I like to use FaceBook sometimes as a mini focus group. A small picture of our society. I recently asked my contact list how often they use their phone to read email? I was shocked at the average. 35% of the time they read their email, they are reading it from their Phone! Now here’s the real eye opener… The more successful and affluent they are, the higher that percentage goes up. Are you looking for affluent clients? Think about a mobile online solution to capture them as your client.
As SmartPhones advance, the impact will only become deeper and more entrenched.
The savy business owner will provide their solution to the new and growing army of smartphone users.
Mike Jackman
267.799.4566
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