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SmartPhones Have Changed the Face of Real Estate..But its just the start. Is Your Marketing Mobile?

By
Services for Real Estate Pros with SmartPhoneTour.com

SmartPhones grew in 2009 300%

Business owners need to re-think their online marketing tactics….The chain to the desktop PC has been cut Forever.

When you leave the house, what do you always take with you?….Most will answer with what I call “The Big Three”: Keys, Money [Wallet / Purse] & Cell Phone.

Smart Phones are changing our culture at a lightning fast pace. They have permeated every social class and every generational class of our society. We are a nation of information seekers.

There are three types of SmartPhone information seekers as they surf the web, text message, and use mobile social networking apps like FaceBook and Twitter.

1) Urgent Information Seeker: Looking for directions, menus to order take out food, Phone numbers etc..

2) Entertainment Information: Usually from a situational position of boredom. Sitting in a traffic jam, waiting rooms at the doctors office, Sitting waiting for a little league game to start etc…

3) Repetitive Information Needs: Check weather forcast everyday, stock quotes etc….

Each one of these needs can be filled by an online mobile solution. Think about your business and how you can provide information to your client base using a smart phone mobile solution? Many businesses can fill all three and most can fill at least one.

I like to use FaceBook sometimes as a mini focus group. A small picture of our society. I recently asked my contact list how often they use their phone to read email? I was shocked at the average. 35% of the time they read their email, they are reading it from their Phone! Now here’s the real eye opener… The more successful and affluent they are, the higher that percentage goes up. Are you looking for affluent clients? Think about a mobile online solution to capture them as your client.

As SmartPhones advance, the impact will only become deeper and more entrenched.

The savy business owner will provide their solution to the new and growing army of smartphone users.

 

Mike Jackman

http://www.SmartPhoneTour.com

267.799.4566

Comments (8)

Martin E. Kalisker, Esq.
Natick, MA
Real Estate Law From A Practical Perspective

With all of the IPhone apps for real estate, I can safely leave the office knowing that I have access to all the same information.

Feb 02, 2010 07:47 AM
Tony Grego, 317-663-4173 #1 Trade Association for Alternative Inv
REISA - 317-663-4173 - Indianapolis, IN

I think it already has in many ways. We are just at the start of what will come. Good bye to laptops

Feb 02, 2010 07:49 AM
Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes

Definitely the way of today's world and marketplace.

Feb 02, 2010 10:16 AM
Gloria Todor
Premier Property Sales & Rentals - Springfield, PA
& Doug Durren (484) 431-3686 in SE PA

Mike, yes times are changing.  I still struggle with the smaller size of the screens compared to a computer/laptop.  ---Gloria

Feb 05, 2010 12:18 AM
The Trumm Team Omaha Homes for Sale, Real Estate
Keller Williams Greater Omaha - Omaha, NE

Welcome to ActiveRain!

 

ActiveRain is the largest online real estate community. It's a great place to network with some of the top real estate agents, learn, and share information about homes for sale.

If you would like a few tips on getting the most out of ActiveRain, simply follow these steps:

1. At the very bottom of this comment click "Omaha Real Estate & Omaha Homes for Sale - The Trumm Team (Keller Williams Realty)" which will take you to my profile.

2. Click My Blog

3. On the right hand side under Links, click "Welcome to ActiveRain"

This will take you to my blog of how to get the most out of ActiveRain.

If you ever have any questions, just let me know.

Feb 07, 2010 01:30 AM
Not a real person
San Diego, CA

It's both the small screen and the small keyboard that bothers me. I remember when laptop notebooks hit the market and everyone complained about the small screens and the small keyboards, and look where we are now. LOL

Feb 11, 2010 07:45 PM
Yvette Gardner
Keller Williams Realty, Spartanburg, SC - Spartanburg, SC

Welcome to Active Rain and congratulations on your first post.  It looks like you're off to a great start.  We hope you enjoy A/R as much as we do.  There are many opportunities to share your knowledge and learn from others. Take care, Yvette & Dennis

Feb 12, 2010 01:05 PM
Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo

yes with the amount of apps out there on smart phones al realtors or anyone is sales has to get a good iphone.

Jun 27, 2011 04:25 AM