Join the New Revolution in Social Media! Be Part of the Growing Trend to Promote Your Brand via Viral Networking Sites. - Take the Lead from Stuart Drossner, e-networking is the Next Generation Marketing Communication Tool.
In today's cluttered world of communications and newsworthy events, there is new way to break out of the mundane, every day grind of marketing promotions. Today, many people rely on social media networking sites to build their brand, develop key targeted audiences, promote specific marketing objectives, and develop qualified sales leads.
Social media marketing sites such as Facebook, Twitter and Zillow encourage marketers to "harvest" followers and group members who have a similar interest profile. These networks are built and then key messaging is sent out regarding updates and "statuses" encouraging followers to attend open houses or other seminar related events. According to Stuart Drossner," the purpose of these sites is not just to develop a centralized database of targeted audiences (followers) but to be able to reach out to them directly with specified messages ultimately promoting your business, your name and your brand to them." More specifically, as a realtor, you can use this as a tool to promote listings, open houses, foreclosures as well as promoting other real estate support materials such as published market data on the housing market, etc...
How do you grow your business and your profile via Social Media you might be asking? As Stuart Drossner states, "Have a distinct point of view and positioning and get it out there!" People seek out experts in each industry they have an interest in. Be your own expert and offer your research materials, support, knowledge and experience in terms of offering links to relevant articles, pertinent market data information, exciting lifestyle write-ups on given geographical areas, etc...
Through your communication, followers and group members will come to rely on you and your insights as "the one to go to for information on buying/selling in this area." Much of social media is networking and harvesting leads for a rainy day. "People will always need to buy and sell property, and if you have been communicating with them all along, you will be top of mind when they begin to think about putting their house on the market or looking for a new home" explains Stuart Drossner.
Establishing both connections and trust is a key component to Social Media Marketing. Advertising is also another venue available to you as part of the Social Media Marketing network. Most networks such as Facebook give you the option of posting a personalized ad to the site. This ad has widespread visibility to ALL members despite their interest profile. It is a quick, high visibility and effective means of reaching new clients. Both general networking and advertising programs offer you the opportunity to visually and verbally communicate your brand, your product and/or your service. This opens the door for you to really visually create your brand's marketing communication tools. You will want to entertain having your identity (logo) designed, hire a professional writer to help you communicate effectively and succinctly and have your mission and vision statements clearly positioned and portrayed. As Stuart Drossner says, "You want to tell others WHO YOU ARE, WHAT YOU DO and WHY THEY NEED YOU as quickly and successfully as possible. You are the expert and you want them to come to you and/or think of your brand and services FIRST."
Social media marketing opens the doors to thousands of sales leads that you might not have ever been able to cultivate otherwise. It opens the doors to international leads and other targeted professional groups. Social media marketing is today's trend and it is revolutionizing the way in which we are all conducting our businesses today. Don't get caught behind the eight-ball. Get on the bandwagon today and learn about how you can promote your real estate brand and get to the top of everyone's "go-to list." If you are interested in learning more about social media marketing for the real estate industry or interested in learning about exclusive properties in and around South Florida and Miami, please visit http://www.stuartdrossner.com. -Stuart Drossner
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