Just the other day a potential Home Staging client in Calgary, AB asked me about statistics. Thank you, Thomas, for giving us some more recent information!

BTW, love the banana leaf chairs below! ;-)

Via Thomas Scott - Showhomes (Showhomes):

At last weekend's Real Estate Staging Association's National Conference (RESA), Showhomes released the following stats based on a survey of almost 500 Realtors from all over the county:

You are welcome to use these stats as long as you credit them to Showhomes.

We've begun using these stats in our pitches to homeowners and Realtors and they are really getting people to slow down. Everyone knows that a fully staged home is more attractive, sells much faster and sells faster but when this many professional give their industry input, it presents the need for staging in a whole new way.

It also raises some good questions that those who represent sellers should think about:

If 96% of Realtors say buyers react better to staged homes and 94% of them say staged homes sell faster and 94% say vacant homes sell for far less money than staged homes, is it really professional not to educate your owner about all staging options available to them and do a good job of illustrating the implications of not staging the home?

I know and work with a lot of Realtors. In my job at Showhomes, I get to work with Realtors from all over the country and few of the professional  Realtors I know would hesitate to be open and honest to a homeowner about how their vacant home is going to show. Unfortunately, these Realtors do not make up the majority and the real estate industry has been very slow to fully educate Realtors on the issues surrounding vacant homes and sale times / prices. As a result, some very well intentioned Realtors give stunningly bad advice or simply do nothing.

I beleive the real estate market will take a long time to get to 'normal' and that staging is going to play an increasingly important role in how quickly a home sells and how high it sells for in the decade ahead.

What do you think?

Thomas Scott

www.showhomes.com

We're expanding: www.showhomesfranchise.com

Deena Cottingham

GreenApple Staging & Images
Serving Calgary and Okotoks, Alberta

©GreenApple Staging & Images, 2010
All information is copyrighted and may not be used, borrowed or copied without written permission.

 

6 Comments on Important Home Staging Statistics

FEB
03
2010

Very helpful information.  Thanks.  
9:57am • #1
402,663 Points 29 Featured Posts Outside Blog

Deena,

That's great info to know...thanks so much for reblogging this.

Jo

 
10:05am • #2
227,288 Points 7 Featured Posts Attended Rain Camp Called Shot Master

These statistics are pretty telling! I would tend to agree that a staged home will show and sell much better than a vacant home! Hopefully making statistics like this available to the public will help sellers make the decision to use a professional stager when selling their home.
10:33am • #3
395,504 Points 1 Featured Post Called Shot Master

Deena, with numbers like that do we really need to think twice?  I'm saving this for future use.  Thanks!  
10:55am • #4
1,653,043 Points 134 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

The numbers are very revealing.  I agree that staging works and makes a huge difference in time on the market and contract price.
10:36pm • #5
FEB
05
2010
224,763 Points 7 Featured Posts Localism Sponsor Attended Rain Camp

Hi Deena.  Just wanted to stop in for a moment to let you know there is much business i must attend to outside of the Rain, so you may see a lapse for a season, and if permitted, you will see my face on your posts again in the near future..... Love you!
9:37am • #6


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Deena-2

Deena Cottingham, Home Stager & Photographer

Calgary, AB

More about me…

GreenApple Staging & Images, Calgary Staging & Photography

Address: Call for Consultation, Calgary, AB, T2Y 5G6

Office Phone: (403) 589-0225

Cell Phone: (403) 589-0225

Email Me

I like creating discussion among other professionals in the real estate industry on various staging, photography and off-beat topics. I value the insight of others and the synergy we all benefit from when we collaborate--iron sharpens iron! I also have a love for fitness, personal growth and my family. Locations of visitors to this page


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