I love this business! Even in a "down" market, houses that are presented well do sell! We Staged a house about a week ago that was probably in its hey-day in the 80's. The yellow-gold-brown tile on the floors and kitchen counters gave the age away of this lady that was trying hard to fit in with the younger look of today's houses.
The seller (flipper/investor) convinced himself that the 80's look would help bring a buyer - which just made our job as Stagers even more rewarding when we were able to transform a dated dame to a classy catch! His budget was limited (of course) but we worked our magic anyway and brought out the highlights of the house.
The house SOLD to the VERY FIRST PERSON that saw it and fell in LOVE with it!! House priced $12K above what the Realtor/Seller originally told me - and SOLD at full price! YES!! This client - also with a local news station - said his wife was "stunned" at the transformation of her old digs. He said, "you are amazing!" And of course a news feature is next!
Oh - and I don't want to forget to mention the average days on market for a house in this price category are about 60 days. For a median priced home - expect 120 days on market. So this is not a "hot" market by any stretch of the imagination and still houses that are presented well, are selling. We just de-staged 2 houses today - both sold in a less than a month.
Jennie Norris, ASPM, IAHSP - Owner We Stage Sacramento