What do women really want when they buy a house? A recent survey of 1000 women done by a national bank asked:"Describe the best things about home ownership". The poll was to probe their motivations and needs:

44% said they bought their home to feel "financially secure".

40% wished they had more knowledge about the fees associated with buying a home.34% bought a home to be able to "decorate or renovate the way they want."

32% wanted more information about the annual costs of ownership.

30% wanted more information on mortgage options.

I found the above quite interesting and in turn have added more information reports that I can provide to address any concerns or properly explain the real estate process of buying or selling real estate.

Ty Lacroix Broker of Record & Owner

          

'NOT ALL REALTORS* ARE THE SAME', One call or email to me and you will know why!

Your London and S/W Ontario source for results!

519-435-1600   www.enveloperealestate.com

 
This post has been included in Ontario Real Estate News Middlesex County, ON Real Estate News London, ON Real Estate News
Post is included in group: Canada, eh
Post is included in group: Real Estate Rookie
Post is included in group: Realtors®
Post is included in group: The Art Of Marketing You

16 Comments on What Do Women Really Want When They Buy a House?

FEB
05
2010
338,433 Points 3 Featured Posts

Those are interesting answers. Maybe it is the Canadian atmosphere.

3:54pm • #2
333,351 Points 4 Featured Posts

Endre:

It was the Toronto-Dominion Bank with over a thousand branches across Canada.

Ty

3:58pm • #3
333,351 Points 4 Featured Posts

Heath:

Could be the air or perhaps the water!

Ty

4:00pm • #4
3 Featured Posts

I work with groups who support low-income women and the number one comment I hear when they are asked why they want to buy a home is "I want to be able to paint my own walls".  Since most homes have some version of off-white wall colors, it seems an odd motivator.  But they are truly passionate about the idea.  I wonder if landlords could keep their tenants happier by letting them pick their own wall colors?

4:37pm • #5
333,351 Points 4 Featured Posts

Glenn

It makes sense and I have a very successful landlord/ buyer who has very few vacancies and has happy tenants!

Ty

4:43pm • #6
FEB
06
2010
1 Featured Post

Ty that is a report that tells us a bit about how our society has changed. Had that survey been done in prior decades I bet kitchens, dishwashers, bathroom, vanities, etc. would have been at the top of the list.

1:05am • #7
333,351 Points 4 Featured Posts

Bob, I think they still are but those are material things and both men and women are looking for something more than just 'things' in a home.

Ty

6:58am • #8
805,327 Points 1 Featured Post Outside Blog Attended Rain Camp Called Shot Master

Ty - TD's report identified some blogging topics as well as topics for our information packages.

7:02am • #9
402,663 Points 29 Featured Posts Outside Blog

Ty,

Interesting answers....certainly gives a lot of great ideas for blogs that will be useful to the public!

Jo

8:24am • #10
333,351 Points 4 Featured Posts

Jo

Yes it does and how to better help our client's.

Ty

8:35am • #11

Ty,

My experience is that women buy the kitchen and walk-in closets; guys buy the work shop.

8:51am • #12
125,191 Points 6 Featured Posts Outside Blog

Very interesting, Ty. As a woman I may have learned something about myself. LOL

Has there been a recent survey about what men want? I know when looking for our condo, my husband, who is the chef in the family, wanted the workable, updated kitchen and liked the more upgraded models.

Pam.

9:28am • #13
333,351 Points 4 Featured Posts

Terry: Or the other way round as per Pam's comment.

Pam: What people are looking for in a home and by whom is a great question to ask in any market rather than assume a gender bias. I am going to do a blog right now and ask, what do men  want in a home?

Thanks

Ty

10:34am • #14
175,088 Points 2 Featured Posts Localism Sponsor

Wow. Ty, I never considered the obvious of women wanting to feel financially secure. Thanks.

9:44pm • #15
FEB
08
2010
333,351 Points 4 Featured Posts

John:

As women are taking control over their finaces (some have for years) it makes sense that one of their largest expenditures with or with out a parter is a home.

Ty

2:53pm • #16


What does the graphic say?
Leave a response…


(optional)
Spam Prevention:
 

Find ON real estate agents and London real estate on ActiveRain.