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If You Want to be a Real Estate Consultant, Stop acting like a Car Salesman

By
Real Estate Agent with Isaac Real Estate &TriStar Mortgage

If You Want to be a Real Estate Consultant, Stop acting like a Car Salesman.  A lot of complain that people treat us like car sales men and do not trust us.  Well, how do they get paid and how do we get paid?  Sound familiar?  Would you pay any consultant on a commission basis?   I do not think so.  We all want the best of both worlds.  We want to get paid like a salesman and be trusted like a professional consultant.  Some of us can even pull it off some of the time.

If you want to make a commission, then fine.  Always make 3%, or make nothing.  Take the risk and if it works you make the big bucks. And if not, (like most of the time) then make nothing.  But do not say you are really representing your client.  How can you do that if you may not get paid by doing so?  There is an inherent conflict of interest in most cases between your interests and your seller or buyer.  We try to work on that if we are honest, but at the end of the day, you have to be a salesman or go broke.

 

Car salesman by car

 

If You Want to be a Real Estate Consultant, Stop acting like a Car Salesman. Maybe, just maybe, we ought to change this whole business and only be consultants.  Get paid by the hour only for the work we actually do and always get paid.  The better we consult, the more clients we will have and the more money we can charge an hour.  Makes sense doesn't it.  It does to me.  As we are in the business longer and know and learn more, we make more money.  But, this would take a whole change in the industry and all of our attitudes.  Are you ready for it.  What do all you folks out there think anyways.  Give me some feedback, non agents too!

 

Real Estate Consulting in action

 

AT the end of the day what do you want to be, a Real Estate Consultant, or a Salesman?

At the end of the day, as a client, who do you want to work with a Real Estate Consultant or a Salesman?

Tim Lorenz
TIM LORENZ - Elite Home Sales Team - Mission Viejo, CA
949 874-2247

I am not a real estate consultant, I am a real estate salesperson.  There is a difference one gives a lot of advice (consultant) the other listens a lot and help to get an outcome (salesperson).  Sorry, my pet peeve is that most agents do not know how to sell.

Feb 06, 2010 04:35 PM
Jirius Isaac
Isaac Real Estate &TriStar Mortgage - Kenmore, WA
Real Estate & loans in Kenmore, WA

Tim, Interesting point, but a consultant listens a lot and and gives advice in order to get a result for the client.  Thus, no conflict of interest with ourselves.

Feb 06, 2010 04:38 PM
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
850-476-4494 - Pensacola, Pace or Gulf Breeze, Fl.

Wow two very interesting points, may change the way one does sell Real Estate.

Feb 06, 2010 04:42 PM
Frank Castaldini
Compass - San Francisco, CA
Realtor - Homes for Sale in San Francisco

 I like the way it is right now.  Best part of this is that if I don't like working with someone I get to choose to disengage.  I am a proud salesman who is very well respected in my area.  No stigma attached to the term for me.  It's a fantastic professioyn and we are highl respected in our area.

Feb 06, 2010 04:43 PM
Dan Tabit
Keller Williams Bellevue - Sammamish, WA

A consultant bills by the hour or is on a flat fee per job basis.  I am paid on commission, but it is clear to all who pays and how much.  I tell my clients I am a salesman, but I will not be "selling" them.  They are my employer and I am hired to act on their behalf and either sell their home if its a listing client, or sell their offer if they are buyers.  My salesmanship is primarily used on other agents or the public at an open house.  I consult, but I am not a consultant. 

Feb 06, 2010 05:19 PM
Not In Real Estate Any Longer
Autaugaville, AL

Hi Jirius,

We are consultants, or if you'd rather agents. We are not salespeople.

I feel like I've beaten this point to death because I also have blogged about this topic. I feel we should be billing by the hour and if necessary take a retainer for the work we do.

The way we get paid is so unfair in sooooooo many ways - and not only to us but our clients as well.

1) Getting paid by commission and calling ourselves salespeople provides a bad image to the public. We will not get rid of the "used car salesman" persona unless we change them. And then there's the fact that we do not own any product to sell and neither does the company we work for - we broker listings. Clear and simple.

2) Commission is paid by the seller and the buyer pays nothing (unless a clause needs to be implemented in the buyer's agreement). Both parties should pay for the services we provide.

3) Because we are paid by commission based on the sale price of the house that opens things up to all sorts of unscrupulous agent behaviour, and try to prove that an agent hasn't pushed a seller into accepting that higher offer, or the lower offer for a quick sale because the agent has bills due, or that offer from one of his own buyers so he gets both ends!

4) Sellers ask all the time, "What did you do to earn your commission?" The truth of the matter is that although we work hard, they have to pay the percentage they do to make up for all the other transactions that didn't work out for us. At the end of the year we have to make a profit - business is business. An hourly billing system, chargiing both parties, would solve this problem.

5) Agents complain all the time that people don't see the value in our services. Wouldn't providing them with a detailed bill and the cost associated with a service we've provided solve that?

6) And what about the increase in FSBO listings? They are increasing because people are taking the time to do their own work - because they have resources now (the internet) to search for their own information. I'm not saying they're being totally successful (we still have the network), but the fact that more people want to try do it themselves first is a clear message that we need to make some changes.

Thanks for your post, Jirius. Change is coming and smart agents will embrace it.

Pam.

Feb 07, 2010 02:37 AM
Walter Grewe III
Long and Foster Realtors - Roanoke, VA
Realtor, SFR, A-REO, Roanoke Homes and Real Estate

Jirius,

I was in sales before I became a Realtor. I do my best to consult with my clients and find out their wants and needs, but I am in this business to make money. I have never "sold" someone a home, but I have "sold" them on using me as their buyer or listing agent. I prefer commission though.

Good thought provoking post.

Feb 07, 2010 05:07 AM
Scott Fogleman
New Home Team - Richmond, VA

You bring up an interesting point and idea..but I have to agree with Walter. Realtors get paid to get results..to me that means getting the person the home THEY want or helping them sell the home THEY don't want anymore. The fact that the client pays you ensures you are working in their best interest, if you did sales for another industry, your employer would pay you since you were working for them...

Feb 09, 2010 04:31 AM
Jirius Isaac
Isaac Real Estate &TriStar Mortgage - Kenmore, WA
Real Estate & loans in Kenmore, WA

To Walter and Scott,

Of course you want to get paid a commission.  But read Pam wrote above.  There is an inherent problem when you are only paid if you get results.  I have done it both ways, and I tell you from experience that I am pretty good at being a consultant when I am paid a commission, but when I get paid for my actual work, I better represent my client.  Unless you have tried it a few times, it is hard to be honest with yourself about the difference.

Feb 10, 2010 04:22 PM