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Women Marketing to Women - Are You Using All the Right Online Tools?

By
Real Estate Agent with Jaclyn Smith Properties

Do you use all the right online marketing tools to connect with the largest growing homebuying segment in America - women homebuyers? Do you encourage your friends and followers from social media sites to take the short trip to your online marketing hub? Do you know where women congrate giving you easy, instant access to all their personal information, their preferences and what's happening in their world? Did you know you can lurk and listen for "social triggers' which are golden opportunities to connect and be top of mind with your target audience?

Online Marketing Tools You Should be Using!

This list below is an abbreviated summary of some of the online tools I'll highlight when I speak to the local chapter of the Crystal Coast of NC Women’s Council of REALTORS® on the Crystal Coast of North Carolina! If you live along the Crystal Coast, be sure to attend the luncheon which is scheduled for February 24th Wednesday, at 11:30am – 1pm at the Country Club of the Crystal Coast in Pine Knoll Shores.

Practical Tools to Target The Female Homebuyer!

Below are the tools you should be using to grow your business in your respected target markets. The tools I’ll highlight at the Women's Council meeting include:

  1. Every agent must maximize their online “hub” which is your real estate website and your blog. Do these tools provide the answers to the questions female homebuyers are asking when they arrive on your “hub”? Do you even know what they want when they arrive on your website? Do you make it incredibly easy for your target audience to find the answers to the burning questions they come to your website to find?
  2. Not ready to devote huge chunks of time to write a blog? Blogging made easy – The 5 minute blog post women love to read and agents love to write!
  3. Facebook! The ultimate haven for women!

Be sure to visit my Bobby Carroll social media and speakers blog for the rest of the story on the tools you should be leveraging to connect with this growing group of homebuyers!

Follow me at Twitter @rewebcoach

Bobby Carroll

Need tips to help your blog or website rank higher in Google? Be sure to read this recent post at the Dakno Real Estate Marketing Blog!

 

Lee & Pamela St. Peter
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC
Making Connections to Success in Real Estate

HI Bobby, thanks for the great tips (as usual).  Posterous is a great posting tool too!  Hope you're enjoying our hurricane sort of day! 

Feb 10, 2010 07:58 AM
Bobby Carroll
Jaclyn Smith Properties - Clayton, NC
Clayton NC New Home Happiness Coordinator

Pamela-Appreciate the comment. You know me, I'll be sharing to on photo blogging and that can't happen without the inclusion of Posterous. :-) Yeah, hanging on for dear life in the wind.

Feb 10, 2010 12:40 PM
Marian Goetzinger
Pine Knoll Shores Realty 252-422-9000 - Pine Knoll Shores, NC
Crystal Coast Real Estate NC

Hi Bobby,  You've made some great points here and I can't wait to hear you at The Crystal Coast Chapter Women's Council of REALTORS meeting next week. 

Feb 19, 2010 07:07 AM
Amy Hahn
Pine Knoll Shores Realty - Morehead City, NC
Realtor/Broker - Crystal Coast, NC

Bobby - I am looking forward to your presentation at the WCR Crystal Coast Chapter Program.  Can't wait to learn something new! 

Feb 23, 2010 09:50 PM
Joey Remondino
RE/MAX Preferred Properties - Vienna, VA
Broker, GRI, E-Pro

Bobby,  These are great tips for marketing to women especially the refrence to the photo blogging. Great idea......Thanks for the post.

Mar 11, 2010 10:01 PM
Bobby Carroll
Jaclyn Smith Properties - Clayton, NC
Clayton NC New Home Happiness Coordinator

Hi Marian and Amy, we did have fun didn't we! I can't wait to get back down to the Crystal Coast to visit your great group of WCR members!

Hi Joey, thanks! Photo Blogging is "caveman easy" and the coolest way to gain terrific search results with photos and your keywords.

Mar 12, 2010 01:38 AM
Kay Horacefield
UTR-Texas Realtors - Clear Lake City, TX
Houston-Clear Lake City-League City, TX

Thanks for the great tips.  You are always so willing to share your ideas and what you learn from other people.

Jan 08, 2011 06:13 AM
Bobby Carroll
Jaclyn Smith Properties - Clayton, NC
Clayton NC New Home Happiness Coordinator

I appreciate the comment Kay! It's always a pleasure to see your smiling face! You are so supportive and it makes it easier for me to share a little of what I know.

Jan 10, 2011 01:24 AM