Motivational Power Quote

 

Business Lessons From Apple Computer

 

"Business has only two functions

marketing and innovation."

Peter F. Drucker, business expert   

  

 

As I see it. . . . . . . .

Business lessons from Apple Computer   

Steve Jobs has build Apple's brand on two basic business principals innovation and marketing.  

Apple has created cutting edge product innovation that their customers readily embrace and freely recommend.

As a result of their product innovation Apple has created generations of raving fans.

The proof of this is you have apple store in mall or shopping center, that store is normally the busiest store in the center. Apple attracts people into their stores like a magnet.  

Their customers early adapters and have created buzz marketing for the Apple innovated products.   

Apples' marketing is not an over the tops expensive marketing program, its grass roots that as no direct cost to the company.  

Apples customers have freely created buzz marketing for the company as a result of Apple's innovational products and the customer overall satisfaction of the products.

Similar products to Apple sell for less, but the people returning to Apple to buy their innovated products.  

®2010, Lou Ludwig, Sales and Management Consultant Success Coach, Speaker, Trainer and Author

  

 

 
Post is included in group: LATE NIGHT - EARLY MORNING AT ACTIVERAIN
Post is included in group: Marketing 101
Post is included in group: Realtors®
Post is included in group: The Art Of Marketing You
Post is included in group: The Lounge at Active Rain

8 Comments on Business Lessons From Apple Computer

FEB
10
2010

I'm always impressed when I see the rainbow apple on people's cars.  Can you imagine a PC sticker on a car?  LOL
9:50pm • #1
621,749 Points 11 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Steve Jobs is a marketing genius. He always have something new coming out. Last new thing that he created was the Ipad. By the way,I have finished writing this blog,he probably would've created the IRecorder-A device that can record your voice and send it via e-mail or text. LOL. Great post.
9:52pm • #2
1 Featured Post

It is true! Apple customers are diehards.  My son is one, and now as a college student works in an Apple Store.  The store is incredibly busy! What recession?
10:18pm • #3
1,156,973 Points 17 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

 Hello Lou and I just purchased a MAC PRO 17 inch and I love it and wonder why I didn't go with Apple MAC many years ago! And I really think your post is great, true and some great information, and featured at one of my favorite groups ...........

LATE NIGHT - EARLY MORNING AT ACTIVERAIN

VB ;o)
10:19pm • #4
FEB
11
2010
1 Featured Post

What is this you say? Give our customers the product/service that knocks off their socks and they will do the marketing for us. Brilliant1
2:11am • #5
561,347 Points 18 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

It's all about customer buzz...promise and deliver!  Apple is a great example for us to keep in mind! 
7:00am • #6
FEB
17
2010
920,843 Points 81 Featured Posts Localism Sponsor Called Shot Master

I started out with a Mac and went to work for a company that used PCs so I am able to use both proficiently and pushing innovation to its fullest potential is necessary in today's world. Lanre mentioned your post Lou and I came right over!
5:34pm • #7
125,787 Points

Building and maintaing a brand is what Apple has done better than most. What is your brand (or mine)
6:41pm • #8


What does the graphic say?
Leave a response…

(optional)
Spam Prevention: