Motivational Power Quote
Business Lessons From Apple Computer
"Business has only two functions
marketing and innovation."
Peter F. Drucker, business expert
As I see it. . . . . . . .
Business lessons from Apple Computer
Steve Jobs has build Apple's brand on two basic business principals innovation and marketing.
Apple has created cutting edge product innovation that their customers readily embrace and freely recommend.
As a result of their product innovation Apple has created generations of raving fans.
The proof of this is you have apple store in mall or shopping center, that store is normally the busiest store in the center. Apple attracts people into their stores like a magnet.
Their customers early adapters and have created buzz marketing for the Apple innovated products.
Apples' marketing is not an over the tops expensive marketing program, its grass roots that as no direct cost to the company.
Apples customers have freely created buzz marketing for the company as a result of Apple's innovational products and the customer overall satisfaction of the products.
Similar products to Apple sell for less, but the people returning to Apple to buy their innovated products.
®2010, Lou Ludwig, Sales and Management Consultant Success Coach, Speaker, Trainer and Author