Talk about branding is everywhere. Branding can be a complicated and simple as a Nike Swoosh, recognizable in sound as your PC booting up to play the Microsoft chimes.
OK, but these examples are of big companies with marketing departments and huge budgets. What can we, as real estate industry professionals can do to become a brand?
Using Available tools
I'd like to dispel the myth that you need a BIG budget to create a brand. Blogging here on Active Rain costs how much? OK it takes time, some thought and a certain amount of skill to click the keyboard. True. But for most professionals we have the these skills. If not, they aren't that hard to acquire.
Active Rain Examples of Blogging Success
For example, look at this balloon, do you see where it's from? San Diego. Who do you know in San Diego?If you answered Brian Brady, that's exactly who I thought of. Who else? Roberta Murphy? Correct!
Now why did I think of these two people when I framed this photo? I associated them with the area because of all the informative blogs they have written or the value added comments they make on other blogs. These two people are classics in the Active Rain Neighborhood.
Branding...Where to start...
I have noticed many participants here on Active Rain are making HUGE assumptions. Go check out your BIO, does it give us a CLUE of where you are from? By CLUE, I mean, town and state...don't assume we know where your obscure town is...name it! Describe where on earth you are!
Another Suggestion...
It's nice to know you like your logo. But seldom do I find myself talking to a logo or a sign. In fact, if you find anyone doing that, wouldn't you assume they were just a little bit touched? Do you think you are different? If you want to get noticed, get more comments, show you are actually HUMAN, post a picture. I don't care if it's only half a picture, just do it. Trust me on this you will be more warmly received.
What's the TAKE AWAY?
Building a brand can be cheap and simple. Use your real face (photo), work your brain (original content or something with a twist), give others a clue as to where we can find you (we want to send referrals) and than bask in the sunshine of recognition.
<photo was taken October 14, 2006 at the Albuquerque Balloon Fiesta ~ Kristal Kraft>
Kristal Kraft
Broker Associate, ABR, CIPS, CRS, GRI, ePRO, PMN, PNG
TheBerkshire Group, REALTORS
3801 E. Florida Ave., Suite 400
Denver, Colorado 80210
303-589-2022 ~ direct 303-953-5362 ~ fax
Selling Colorado Since 1984, Serving the Following Areas:
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