Marketing the fact that you do virtual tours is ok - (I don't prefer the spinning ones) But it seems to me that including in your marketing pieces or presentation the fact that you do virtual tour...well... its a bit like the old hotels that advertise "Free HBO" or "Air Conditioned".
- Hotel guests today assume the Hampton Inn et all Have a/c these days. (isn't free wifi the same way now?) It just goes with out saying.
Home Sellers Believe you are already doing online marketing and that you are an expert at selling a home online. If you are not an expert online, its likely the client will be upset (or not your client!) as this is the standard. Its my belief that you should be doing MORE than the standard to remain competitive in this market.
MORE could mean you hire professional photographers, professional stagers, a landscape architect or an artist to paint a romantic rendering of the home (don't laugh, I see this frequently). These options can get expensive quickly, but may move the home and or land the listing if you show the homeowner what you will be doing for them. This is where the cost effectiveness of FloorPlanOnline helps set you and your listing apart from "free HBO" and "virtual tour". If you have not seen an FPO tour, it will knock your socks off (provided you are not wearing sandals with no socks). It is the "MORE"sellers and buyers are looking for today. The built in video with music is created by the FloorPlanOnline production department by hand for each $29 tour. The Craftsmanship and quality is unsurpassed for the money. Adding an Interactive FloorPlan ($59/listing) takes the tour from great to stunning.
www.seetheproperty.com/1100 is the unbranded demo tour. FloorPlanOnline will brand this tour with your info and make it live for your listing presentation for free. Now that is MORE that is worth showing your sellers.
Comments(2)