The client had been trying to sell his home for the past 2 years here in Cincinnati. He had listed it twice and both times the house sat on the market for 176 days the first time and 192 days the second go around with no offers. Was it a fixer upper needing many repairs? Overpriced? Not at all. This was a great family house in a wonderful neighborhood. It was well maintained...maybe just a little dated but nothing out of the ordinary for the neighborhood. When the market was really good a few years ago, this house SHOULD of sold...but didn't.
So...what was the problem? Clutter and Personal Items.
The homeowner had so much "stuff", Buyers could not see past it to REALLY "see" the wonderful selling features of this house. They became too distracted by it and moved on to the next house.
The solution? Stage a Star met with the Homeowner and conducted a Staging Consultation where we were able to talk with the homeowner about the "Buyer's perspective" and what they see. Being brought in by Mary Iliff and the "I" Team, (one of our Realtor Partners we love to work with!) as the "EXPERT" on preparing a house for a successful sale, the homeowner was very open to our recommendations. The homeowner was able to put alot of his "stuff" in storage, organize, and take down personal photos and decor that were distractions.
Stage a Star came back in after the recommendations were done and spent 1 hour staging and putting the final touches on everything. Due to this homesellers situation and budget. we worked with what he had. Most of the decor was dated and the curtains needed to be taken down and large heavy furniture moved out. Even though every room might not have had that "model home" look....the most important element was that you could SEE the space and selling features and Buyers weren't distracted! Since it sold in 20 DAYS... I think our goal was achieved and even better...with a Staging Consultation and an hour of tweaking!
Let's add this all up....
- Staging Consultation & Follow up Staging: Total Investment: $250 paid by Realtor
- SOLD in 20 days: Less marketing dollars spent (compare that to the 175+ days this house spent on the market two different times)
- Happy Clients=More Referrals
REALTORS: This is an excellent example of WHY you should partner with a Stager. Offering a Staging Consultation as part of your marketing plan is smart! Look at the return on our Realtor's investment of $250. Consider talking with a Stager today! We want to be part of your Team!
Teresa Meyer is the owner of www.stageastar.com , a full service professional home staging company in Cincinnati, Ohio serving Butler, Hamilton, and Warren counties. Cincinnati Home Staging....helping Sellers, Realtors, and Investors prepare their home and listings for the Cincinnati real estate market.
Teresa Meyer is the Owner and Lead Staging Designer at Stage a Star, Cincinnati's Premiere Real Estate Staging company located in Cincinnati, Ohio. Teresa is an ASP, Accredited Staging Professional and CSPE, Certified Staging Professional Elite and Ohio Certified CSPE Trainer to real estate professionals in Cincinnati. She is a member of RESA, Real Estate Staging Association and currently is the State of Ohio RESA President. Teresa can be reached at 513-379-5488 or by email: teresameyer@fuse.net to answer your questions about the staging process and looks forward to assisting you in preparing and staging your house for the Cincinnati real estate market.
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Stage A Star provides home staging services to Hamilton county Ohio, Butler county Ohio, Warren County, Ohio, Clermont county Ohio, West Chester, OH., Liberty Twp, OH., Mason, OH., Fairfield Twp., OH., Monroe, OH., Hyde Park, OH., Loveland, OH., Maineville, OH., Morrow, OH., Deer Park, OH., Indian Hill, OH., and surrounding Cincinnati and Northern Kentucky areas.
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