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Today's sales meeting topic was Social Media

By
Managing Real Estate Broker with Fickling & Company Real Estate Services 180635

In today's sales meeting we discussed social media and this will be the topic for our next several sales meeting.  I learned several weeks ago that the Japanese word for "crisis" literlly translates into the word "dangerous opportuniy".  I found this very interesting because the Japanese look at a crisis as an opportunity rather than a problem.  That is todays real estate market.  Let's face it, the market is in crisis.  But if you look at it correctly, this could be a great opportunity.  For many years now, most real estate companies have spent big bucks on print advertising.  Many of us agents included, thought that real estate books or home finder guides were the only way to advertise our listings.  In the crunch of todays real estate market, many companies and agents are having to think of ways to advertise that are not as nearly as costly as print advertising.  Here is the opportunity in the crisis.  We are thinking of cheaper ways to advertise our listing and social media is doing the trick.  Facebook, twitter, YouTube & many more sites are great ways to get your name and your listings out there for FREE.  In the coming weeks, our office will be discussing at each sales meetings how to work different forms of social media at each sales meeting.  It will be a learning experience for almost all of us but as the real estate industry is ever changing we will be changing with it at Coldwell Banker SSK, Realtors of Milledgeville.

Robert Binion

Comments (6)

Malcolm Johnston
Century 21 Lanthorn Real Estate LTD., Trenton, Ontario - Trenton, ON
Trenton Real Estate

Hi Robert, social media is an unescapable reality in the real estate world today. It's become a mandatory part of our jobs.

Feb 18, 2010 05:53 AM
Rob Shaw
Capstone Realty - Biloxi, MS

Robert I agree with you.  I am just now realizing how important these social media websites are.  I intend to take full advantage of them.

Rob Shaw

Long & Foster Real Estate

robert.shaw@longandfoster.com

 

Feb 18, 2010 05:54 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Hi Robert,

Good to see you blogging. 

Feb 18, 2010 08:42 AM
Andrew Herren
Craig Massee Real Estate - Milledgeville, GA

Couldn't agree more Robert! I am really excited about the You tube stuff. I hope to really refine it soon with voice overs and videos too. Sorry we didn't get to the account today.

Feb 18, 2010 01:21 PM
Judy Sanders
Coldwell Banker SSK - Milledgeville, GA

Robert,

Check out my blog.

Feb 18, 2010 01:33 PM
Judy Sanders
Coldwell Banker SSK - Milledgeville, GA

Robert

why did my picture not show up on this comment??

Feb 18, 2010 01:34 PM