In today's sales meeting we discussed social media and this will be the topic for our next several sales meeting. I learned several weeks ago that the Japanese word for "crisis" literlly translates into the word "dangerous opportuniy". I found this very interesting because the Japanese look at a crisis as an opportunity rather than a problem. That is todays real estate market. Let's face it, the market is in crisis. But if you look at it correctly, this could be a great opportunity. For many years now, most real estate companies have spent big bucks on print advertising. Many of us agents included, thought that real estate books or home finder guides were the only way to advertise our listings. In the crunch of todays real estate market, many companies and agents are having to think of ways to advertise that are not as nearly as costly as print advertising. Here is the opportunity in the crisis. We are thinking of cheaper ways to advertise our listing and social media is doing the trick. Facebook, twitter, YouTube & many more sites are great ways to get your name and your listings out there for FREE. In the coming weeks, our office will be discussing at each sales meetings how to work different forms of social media at each sales meeting. It will be a learning experience for almost all of us but as the real estate industry is ever changing we will be changing with it at Coldwell Banker SSK, Realtors of Milledgeville.
Robert Binion
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