By Valerie Fitzgerald
Everyone’s got a story. And when people hear mine, they become inspired. America’s story is written by people who have reinvented themselves after encountering adversity and facing it head on. I’m no different.
How I went from a chicken farm in South Dakota to a professional model in Manhattan, from an abused, single mother to a billion dollar agent to celebrities in Beverly Hills, has become a journey that encourages others. I’ve reinvented my life many times, and I eventually carved out my best niche.
When people ask me what are the keys to my personal and professional success, I think to myself “trial and error and a lot of hard work.” However, people want a concrete blueprint to follow, something tangible they can grasp and implement on their own.
To create a sustainable and rewarding life in both the personal and professional realms, I believe these three steps are paramount:
1. Be Consistent - Have clear goals and work toward you goals everyday. Let’s say you are working toward a successful career in real estate. Everyday you need to do something to: further your education of the current market you work in; contact prospective clients; return calls and emails from existing clients; research finance options for impending sales; review marketing campaign and personal website…and that’s just the beginning. There are 100’s of things you can do to further your productivity, and you need to do some of those 100’s of things each and every day, keeping your focus on the most important tasks that will lead you to your goals the fastest.
2. Be Diligent – Be diligent about the things you do and things you say you are going to do. You are only as good as your word. When you tell a client that you’ll research their question…research their question and get back to them quickly. If you say you are going to call a client on a particular day…call that client on that particular day. If you fail to keep your word, others will be inclined to take you less seriously – as a result…you’ll have less opportunities to keep you word. Conversely, whatever you are doing…do it well. Do your best. Clients recognize haphazard or ‘lazy’ work.
Read #3 and the rest of the story at http://budurl.com/ValerieFitzgeraldAR.
Valerie Fitzgerald is the president of The Valerie Fitzgerald Group and specializes in luxury residential real estate in West Los Angeles in neighborhoods like Beverly Hills, Bel Air, Brentwood, Santa Monica and Malibu. She is the author of Heart and Sold: How to Survive and Build a Recession-Proof Business (Simon and Schuster). She has more than 20 years of real estate experience and is known for her solid reputation in the West Los Angeles real estate community and her celebrity clientele. She is on The Wall Street Journal’s “The Real Estate Top 200 list” and is one of Coldwell Banker’s Top 10 Agents nationwide. She is the exclusive sales agent for Latitude 33, a new Marina del Rey luxury residential community. Learn more http://thevaleriefitzgeraldgroup.com.
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