
Make a note of that - Notes and cards from you to past and present clients, whether to mark a special occasion or just to recall an anniversary or birthday. Beyond that, when on a listing appointment make notes on "everything" the sellers are communicating to you and reference what they said to you in future appointments. Do the same with buyers and they will know that you truly understand them.
Surprise! Surprise! - I recently sold a home to some buyers that had a shop in back with an overhead door but no garage door opener. At closing I asked the buyers what day I could have the garage door opener installed. Closing was over a month ago and the buyers are still in shock and still mention it every time I talk to them. Cost of garage door opener: $375...The smile on clients face: Priceless!
Be A Problem Solver - How many times have problems with titles, easements, schools, loans become a problem? Too many I venture to say. Instead of telling a buyer or seller to call so and so, take the bull by the horns and solve the problem yourself. Getting the reputation of being a problem solver will reap you rewards beyond your imagination. How about arranging school transfers for your clients children?
Spirit of Quality - The spirit of quality goes beyond having a great team or system in place. Nordstrom stores in Seattle Washington have an incredible reputation for quality service. When you are shopping there you are treated like royalty. When you buy something as simple as a bottle of perfume from them you will receive something in the mail from them annually offering you the same perfume at a special price and other samples. Think about what kind of quality service you can add to your real estate business.
Define what you can Deliver and Deliver it - I have a policy I use in my business. I always commit to doing something for a buyer or seller and ALWAYS complete the task ahead of schedule. "Customer Service is as much a part of your product as any screw or bolt," says the character Charlie in the book Raving Fans. When people know they can depend on you and trust you it is like you have become a best friend to them.
As you explore ways to create your raving fans keep these tips in mind and create your own new ways to wow your clients and have them as raving fans for life.
George - enjoyed your tips for raving fans - I'm curious? No RESPA issues with putting in the new door. This is an area that is so confusing - I appreciate hearing your experience.