Make a note of that - Notes and cards from you to past and present clients, whether to mark a special occasion or just to recall an anniversary or birthday.  Beyond that, when on a listing appointment make notes on "everything" the sellers are communicating to you and reference what they said to you in future appointments. Do the same with buyers and they will know that you truly understand them.

Surprise! Surprise! - I recently sold a home to some buyers that had a shop in back with an overhead door but no garage door opener.  At closing I asked the buyers what day I could have the garage door opener installed.  Closing was over a month ago and the buyers are still in shock and still mention it every time I talk to them.  Cost of garage door opener: $375...The smile on clients face: Priceless!

Be A Problem Solver - How many times have problems with titles, easements, schools, loans become a problem?  Too many I venture to say.  Instead of telling a buyer or seller to call so and so, take the bull by the horns and solve the problem yourself.  Getting the reputation of being a problem solver will reap you rewards beyond your imagination. How about arranging school transfers for your clients children?

Spirit of Quality - The spirit of quality goes beyond having a great team or system in place.  Nordstrom stores in Seattle Washington have an incredible reputation for quality service.  When you are shopping there you are treated like royalty.  When you buy something as simple as a bottle of perfume from them you will receive something in the mail from them annually offering you the same perfume at a special price and other samples. Think about what kind of quality service you can add to your real estate business.

Define what you can Deliver and Deliver it -  I have a policy I use in my business.  I always commit to doing something for a buyer or seller and ALWAYS complete the task ahead of schedule.  "Customer Service is as much a part of your product as any screw or bolt," says the character Charlie in the book Raving Fans.  When people know they can depend on you and trust you it is like you have become a best friend to them.

As you explore ways to create your raving fans keep these tips in mind and create your own new ways to wow your clients and have them as raving fans for life.

 Posted By: George Tallabas - Boise Idaho Real Estate Agent - Associate Broker 
with RE/MAX Advantage, Canyon Counties #1 Brokerage in sales and listings
specializing in Boise Idaho Real Estate and Southwest Idaho Real Estate.  

 

 

 

94 Comments on Raving Fans - 5 Tips to help you create them

George - enjoyed your tips for raving fans - I'm curious? No RESPA issues with putting in the new door. This is an area that is so confusing - I appreciate hearing your experience.

07/18/2007 08:46 PM by Clearwater Beach Real Estate |Clearwater Real Estate Homes & Condos -Jack Haydon (Belloise Realty)


Good post, George.

Outrageously good service will be rewarded.  Completely in opposition to so many agents who draw tight boundaries on service.

07/18/2007 08:50 PM by Mike Jaquish Keller Williams Realty, Cary, NC (Keller Williams Realty)


These are all great tips.  I especially love the problem solving one.  Too many people trying to shove responsibility on someone else instead of taking action themselves.

07/18/2007 08:50 PM by Carol Williams Wenatchee Real Estate (Willinger Real Estate)


Excellent Post George!!  I'd like to add that calling your past clients quarterly is also a great way to create raving fans.  Recently, I bought tickets for a show that I ended up not using and I called thru my database to give them away.  I'd love to hear other ideas too!!

07/18/2007 08:50 PM by Melissa Schnieders (RE/MAX Premier)


I "go overboard" for my clients. Some seem to appreciate it. Some just expect it. Even if they are ungrateful, I still earned a commission, so I should show appreciate anyway.

07/18/2007 08:53 PM by Lori Lincoln~Taunton, MA Real Estate Assonet MA, Rehoboth, Dighton, Swansea (Keller Williams Realty)


5 great tips that make lasting impressions. problem solving is so important- especially when they are relocating to the area and dont have a clue even where to get a good haircut!

07/18/2007 08:54 PM by Michele Connors, Broker in Charge (Coldwell Banker First Realty Morehead City)


George, Your clients are so fortunate to have you!

 One of my clients just purchased a home on Thistlewood. In our conversation, they said they did not know what the name meant. A few days after they moved in, I brought them a Thistlewood bird feeder, hanger and a bag of thistle. This is something that you would do. Thanks for the reminder.

We all strive for Raving Fans!!

07/18/2007 08:57 PM by Margaret Rome- Baltimore, Md.-HomeRome.com (TREC-Sell Your Home With Margaret Rome)


Jack - Thank you my friend.  Give my best to your lovely wife.

Mike - Thanks for your input my friend

Carol - Very true my friend...thanks

Melissa - Thank yo so very much

Lori - "You go girl"!

Michele - Thanks dear and "get them a good haircut"....LOL

 

07/18/2007 09:00 PM by Boise Idaho Real Estate - George Tallabas (RE/MAX Advantage)


Margaret - Good for you my friend. Keep up the great work.

07/18/2007 09:01 PM by Boise Idaho Real Estate - George Tallabas (RE/MAX Advantage)


We always try to Underpromise and Overdeliver. You didn't say it, but you practice it every day.

07/18/2007 09:09 PM by Sharon Simms St Pete Florida CRS CIPS CLHMS (RE/MAX Metro)


Sharon - Thank you and keep up the great work. I do practice it every day my friend. 

07/18/2007 09:10 PM by Boise Idaho Real Estate - George Tallabas (RE/MAX Advantage)


Five stars for a great post. Thanks for the tips.....it is the little things that people remember.

07/18/2007 10:00 PM by Brad Snyder (Sierra Vista Realty)


George - nice job!  I feel like I have to do this everyday, but I enjoy having sincere, honest, and trust-worthy fans!  It does all come from hard work and using your 5 tips each and every day! ALL 5!!  Thanks..

07/18/2007 10:53 PM by Brad Andersohn ~ Community Builder (ActiveRain)


Brad....thanks for stopping by this evening and sharing your comments.  Have a great evening!

07/18/2007 10:55 PM by Boise Idaho Real Estate - George Tallabas (RE/MAX Advantage)


Hi George - I have that book, "Raving Fans", and it is one of the best books I've read on doing just that, creating raving fans.  It's so simple and easy and just good basic common sense, but so easily not done by so many for some reason.  I LOVE my raving fans!!

Ann

07/19/2007 05:00 AM by Portsmouth NH Real Estate ~ Ann Cummings (RE/MAX Coast to Coast - Portsmouth New Hampshire)


George I just got a listing (raving fan) from the buyer of an old listing I had two years ago!  This person realized that I did all the work and their agent was a putz.  When it came time to list and upsize they called ME instead of their agent! 

07/19/2007 05:09 AM by Chris Elizabeth Griffith ~ Bonita Springs Fl Real Estate (Keller Williams Elite Realty, Bonita Springs, FL)


George, great post full of wonderful ideas! Your clients are fotunate to have you!

07/19/2007 05:28 AM by Linda Scanlan (A Fan of AR)


George, you must be highly successful with the service you are providing your clients!

07/19/2007 05:46 AM by Brian Schulman - Your Lancaster County, PA Real Estate Professional (Coldwell Banker Select Professionals)


George,

it really doesn't take much for us to stand above and beyond with our clients. I really think that returning email and phone calls ASAP, is one of the little things that can separate us from the competition. So, many agents are slack in that area...I see it when I call for feedback or property information.

And when the client sees us use our imagination and think a little outside the box with our super service, they are raving fans!

Good stuff,

Thanks~

07/19/2007 06:11 AM by Tom Sheeran (RE/MAX of Buckhead at Brookhaven)


These are great tips, thanks for the reminders of proactive ways to service our customers.

07/19/2007 06:20 AM by Bradenton Real Estate - Linda Reynolds


Great post. I have heard of the book Raving Fans. I will look up Amazon.com to see who wrote it.

07/19/2007 06:22 AM by GITA BANTWAL, REALTOR BUCKS COUNTY, PA HOMES (ReMax Centre Realtors)


George,

I'm always looking to go the extra mile with all of my clients. I spent half the day yesterday doing various things for 4 of them. But sometimes I wonder if they all appreciate it.

07/19/2007 06:25 AM by Neal Bloom-Realtor ® Assoc.-CRS-Weston FL (RE/MAX Premier Associates)


Great Post George....really liked your garage door opener purchase. That was a terrific gift/thought.

07/19/2007 06:34 AM by Bill Gassett Metrowest Massachusetts Real Estate (RE/MAX Executive Realty)


Hello George,
Another great post with marvelous ideas.  I gave it a 5.  Giving clients more than they expect will always multiply in returns.  Thank you.

07/19/2007 06:52 AM by Cynthia Tilghman, Realtor® Onslow County NC Home Specialist (Kingsbridge Realty, Inc)


A thoughtful gift does go a long way. It seems that (as someone pointed out) some clients expect it and some really appreciate it.

I always thing that a nice closing gift promotes future business.

regards, Charles

07/19/2007 06:53 AM by Charles McDonald / Your Trusted Broker for Charlottesville Real Estate (RE/MAX Assured Properties)


George - If you ever decide to "retire" from Real Estate...you should become a LIFE COACH and help others achieve their goals.  You have great ideas, excellent work ethics, and share your enthusiasm without prejudice!!  Gotta love it!!

07/19/2007 07:09 AM by Real Estate Specialist | Brandon, FL | Susie Roscoe (Signature Realty Associates)


George,

Thanks for the post. I read the book "Raving Fans" and your tips are so on point. Great tools for our business.

 

07/19/2007 07:16 AM by William Collins, Broker Associate (ERA Queen City Realty)


You'd be my realtor if I lived in Idaho....we try to give "Customer/Client" appropriate gifts...a week's worth of homemade meals to a Mom undergoing Chemo, Martini Party Sets for the youngsters....Gift Certificate for landscaping.....Enjoy !

07/19/2007 07:26 AM by Sally & David Hanson, Southeastern Wisconsin Realtors (First Weber Group)


George- I think doing the little extras and keeping in contact with customers is well worth it.    

07/19/2007 08:00 AM by Robert Schwabe - Orange Park Real Estate (Coldwell Banker Tatum, Williams)


George you continue to show this community and I am sure your clients what an asset you are to the Realtor community. Thank you for sharing these powerful tools with us and reminding of us all of what we should be doing within our own business.

07/19/2007 09:01 AM by Jacob Morales - Arizona Mortgage Planner (US Bank)


Good post George,

You seem to have a very organized approach to our business and I'm betting your clients appreciate it.  Keep up the good example for the rest of us to follow.

07/19/2007 09:06 AM by Bill Gillhespy Fort Myers Beach Realtor (Century 21 Tripower Realty)


Great post, and of course  this is the way to go and we all do it to one extend or another

but think about this

isn't it strange

someone hires a realtor, the realtor is doing a great job, he gets paid for it.

In other professions this is the end of the story

I never received a present from my doctor or my hairdresser or my lawn company !?

 

07/19/2007 09:36 AM by Anne Hensel Real Estate Professional buy or sell St. Pete


George,

I'm a raving fan of yours! This post was awesome.

07/19/2007 09:57 AM by Anthea Click - Home Stager -Fresh Perspectives (Fresh Perspectives)


Terrific post, George. There are some great suggestions here to keep in mind. Personalizing the relationship with the client is always a good thing, IMO, especially when they don't expect it.  It's not JUST about buying or selling the house.

Jeff

07/19/2007 10:24 AM by Jeff Dowler ~ Carlsbad Real Estate (RE/MAX Associates)


Ann - I now you are a wonderful Realtdor

Chris - You could write the book on customer service!

Linda - You are making me blush!

Brian - I have been blessed my friend

Tom - Always think outside the box

Linda - Your are welcome for the reminders

Gita - It's a great book...have a wonderful day

07/19/2007 10:27 AM by Boise Idaho Real Estate - George Tallabas (RE/MAX Advantage)


It is so easy to give something extra to our clients and it certainly does pay off. 


My Mother, sister and I are all Realtors (in different areas), and we privately call ourselves the 'Realtors to the Stars', as we consider all of our clients to be VIPs. Our clients often see how the agent on the other side of the transaction works and feel very privileged to be treated like royalty -during and AFTER the transaction.

p.s. My hairdresser HAS given me gifts on my birthday, comped me extra services and referred me clients. He tells me that he is most often asked if he knows a good plastic surgeon or a good Realtor! I send all my friends his way too!

07/19/2007 10:28 AM by Portland Oregon Real Estate Broker * Jennifer Bukaty * (RE/MAX equity group, inc.)


Neal - I have no doubt you always go the extra mile

Laura - Thank you

Bill - My clients were shocked with the garage door opener gift

Cynthia - Thanks for the 5!

Charles - Yes, a thoughtful gift does go a long way

Susie - If I become a coach all my info is FREE to you! 

William - Thank you very much

07/19/2007 10:30 AM by Boise Idaho Real Estate - George Tallabas (RE/MAX Advantage)


Sally & David - You are all awesome to me!

Robert - Connection and communication is everthing

Jacob - Thanks my friend!

Steve - Glad you like them

Bill - Many thanks

Ann - Never expect...always give my friend!

Anthea - Thanks for being my raving fan!

07/19/2007 10:33 AM by Boise Idaho Real Estate - George Tallabas (RE/MAX Advantage)


Jeff - Thanks and have a great day

Jennifer - Your hairdresser is awesome and I am sure you are too!

 

07/19/2007 10:35 AM by Boise Idaho Real Estate - George Tallabas (RE/MAX Advantage)


George - this is definitely a recipe for success.  It is good to be reminded periodically.

07/19/2007 10:36 AM by Maureen Henry - Rockland Home Staging (www.rocklandhomestaging.com)


Maureen - Thank you my friend...I hope all is well for you

07/19/2007 10:37 AM by Boise Idaho Real Estate - George Tallabas (RE/MAX Advantage)


 Hi George, a very practical but effective list you've put together. Isn't it true how sometimes the simplest things work best. Being a problem solver is a sure fire way to build a strong bond with anyone!

07/19/2007 11:40 AM by The Blog Artist - marti garaughty (The Art Of Marketing You)


Thank you Marti - Yes, the simplest things work best

07/19/2007 11:49 AM by Boise Idaho Real Estate - George Tallabas (RE/MAX Advantage)


George, you inspired me today. I had just received a call from a former client while I was reading your post. He hadn't received his deed form his Mar.30th closing. Numerous calls to the attorney were not returned. Mine wasn't either. After I read "be a problem solver" in your post, I decided to call the deed room of the court house. This took about 3 calls to get the right person. Long story short... I got the problem solved and a new copy is on the way to him. Thanks George for reminding me to take the time to listen to my clients and go the extra mile today. You can be my coach too!  

07/19/2007 11:54 AM by Lizette Fitzpatrick, Lexington KY Real Estate (Central Kentucky - Prudential Don Foster - Richmond KY)


George, great advice, however I do have one suggestion to the "Be a Problem Solver" suggestion.  I think it's a good idea to give people the resources to solve their own problems, particularly if miscommunication can happen.

An example that I ran into recently was with a property that had a drain easement in the back yard.  I spoke with the listing agent and she told me that it wouldn't be a big deal if my clients wanted to re-landscape, they would just need to get permission from the town.  Additionally, if they wanted to build a larger deck, they would need to get a hardship variance.  My clients did have interest in the property, but I wanted to make sure they heard it directly from the mouth of town hall.  I suggested that they call the zoning and building departments and provided them the contact phone numbers.  That way they could have a direct conversation with the people in charge at town hall and get all of their questions answered.  Turns out the town said that they would not be able to re-landscape, the yard had to remain as it was and that the hardship variance for the deck would never be approved, as the neighbors had just been rejected for a similar request.  These types of matters that could eventually lead to legal fiascos should always be carried out by the client.  I don't ever want them coming back to me saying that I lead them down the wrong path.

They passed on this property after their conversation with town officials and were thankful that I had suggested that they call.

07/19/2007 11:54 AM by Amy Bergquist, ABR, GRI (William Raveis Real Estate)


Lizette - You are awesome and you did an awesome job!

Amy - Thank you and keep doing a great job

07/19/2007 11:58 AM by Boise Idaho Real Estate - George Tallabas (RE/MAX Advantage)


I agree with Amy. The buyer is responsible for and needs to do their own due diligence. However, I will often phone first to get the information, and then sit down with the client and make the call again from my office on speaker phone. This ensures that we are all on the same page.

07/19/2007 12:10 PM by Jeff Shields, REALTOR® Qualicum Beach, BC (RE/MAX Anchor Realty)


Thank you Jeff...I can assure you that by me taking control of issues for buyers and sellers it has rewarded me ten fold!

07/19/2007 12:12 PM by Boise Idaho Real Estate - George Tallabas (RE/MAX Advantage)


This is a great post. In the end, we are selling our service, and those of us that remember that will continue to be successful in ANY market!

07/19/2007 01:51 PM by Team Carroll, Cranford,Westfield NJ Area Real Estate Professionals (Team Carroll - RE/MAX Classic Group)


Great comments as usual George. most of the time it's the little things that make the biggest impact on the client. 

07/19/2007 02:36 PM by Keith Zimmer (RE/MAX Results)


George, these are great tips. We often forget about that sometimes the smallest things we do result in the biggest payoffs. Thanks for the post.

07/19/2007 03:02 PM by Wayne McMullan Quinte Real Estate (Royal LePage ProAlliance Realty)


Keith - Very true and thank you for taking the time to comment

Wayne - You are very welcome...I hope all is well

07/19/2007 03:14 PM by Boise Idaho Real Estate - George Tallabas (RE/MAX Advantage)


Hello

Your thoughtfulness came through through your stories and your blog! No wonder your clients love you!

Cheers,

Cindy 

07/19/2007 08:38 PM by Cindy Lin @ Staged4more, ASPM, IAHSP,IRIS, CSP (Staged4more Home Staging & Redesigns)


George, you've got raving fans here at AR too.

07/19/2007 08:40 PM by Sue Argue - NH Home Stager (Staged First Impressions)


Thanks for the post, it is good to reinforce and add to things I am already doing.

07/19/2007 09:23 PM by Overland Park Homes & Real Estate:: Michael Russell (Overland Park KS Realty Executives )


Cindy Lin - Thank you so very much

Sue - Thank you....so many have just been so wonderful to me.  I hope you are well.

Michael - You are very welcome

07/19/2007 09:34 PM by Boise Idaho Real Estate - George Tallabas (RE/MAX Advantage)


I am all about the raving fans.... they are my bread and butter and i don't and wont forget that.   Thanks for the list of reminder so more agents will raise the bar of expectations.

07/19/2007 09:51 PM by Desiree Daniels New Jersey Real Estate (609) 448-2222 (RE/MAX Tri County)


A few years ago, I did a "By Referral Only" 3-day workshop.  We spent two of the days with top agents in the program shared what they did to knock the socks off clients.  Your garage door opener story sounds like the kind of thing they were talking about.  Lots of raving fans mean you never have to pay money to see your face on a grocery cart.

07/19/2007 10:03 PM by Patricia Kennedy (Evers & Company)


Desiree - You are welcome my friend

Patricia - Thank you so much...keep up the great work!

07/19/2007 10:38 PM by Boise Idaho Real Estate - George Tallabas (RE/MAX Advantage)


I know you didn't SAY that you actually bought the garage door opener but, if you did, wouldn't that violate some realtor "gifting" laws?  I'm not a realtor, I'm a mortgage person and I'm just asking because it seems to be a gray area in "our world" as well.  My understanding for us is that there is a $50 limit and anything else is considered an illegal "kickback" which violates our RESPA laws.

I know there are some very knowledgeable people on here, hence the reason I am asking.  Now, we all know it is done everyday as a part of business, I'm just wondering what the rule is for the realtors-if it's different  than it is for us?

By the way, Great post!

07/20/2007 07:06 AM by Michael Schindler


Would you ever send a "thank you" to the sellers of your buying transaction? Whether a simple thank you note? Or, helpful 'moving out' resources? Anything?

I suppose it would likely be construed by the seller's agent as trying to take away their client. Might hurt realtor to realtor relations between you.

But, what if it turned out the sellers didn't like their agent? And, they searched for a different buyer's agent. And, your 'thank you' note, or resource, or whatever, reminded them of your stellar service during the sale of their home to your buyer client?

Or, I wonder if it could be done carefully to suggest that they AND their Realtor work with you in the future?

What are your thoughts on this?

07/20/2007 10:14 AM by A Wandering Observer


Bob & Carolin - Thank you very much

Christy - Thanks and have a great day

Michael - I did purchase the garage door opener and paid for installation.  My clients are on cloud 9!

A Wandering Observer - Don't quite follow you.  I try to thank everyone to a transaction

07/20/2007 02:09 PM by Boise Idaho Real Estate - George Tallabas (RE/MAX Advantage)


A wandering observer, I add the sellers to my mailing list as I do with buyers that buy a house I have listed. Most agents "forget" about the client after the deal so I might as well stay intouch. If your deal went smooth or if you helped save the deal they are happy to do business with you in the future if you stay in touch 

07/20/2007 03:07 PM by Keith Zimmer (RE/MAX Results)


Tim,

I definitely lack two of these items: Make a note of that and Surprise! Surprise!

You are so right in regards to having your clients have an everlasting remembrance of you. Thanks.

07/21/2007 10:49 PM by Chuck Dellorto "Talk To Chuck" (McColly Real Estate - Licensed in INDIANA & ILLINOIS)


George,

Sorry....

I started the above comment out with TIM and meant GEORGE. Mental lapse...I just got off the phone with my friend Tim.

07/21/2007 10:52 PM by Chuck Dellorto "Talk To Chuck" (McColly Real Estate - Licensed in INDIANA & ILLINOIS)


Hi George,

 Great Post George,.. it so true I hope everyone in Active Rain Reads this Post, it's really all about building life long relationships and Friends. Most of my Clients are friends and I like it that way, they know me, my wife and of course my Dog and best Friend "Winston" I take him with me during the week and many clients ask me where's Winston if I come without him, several have a dog brisket or dog bone ready for him.

 Like zig Ziglar says ..if you help enough people get what they want you'll get what you want,

Thanks George

07/22/2007 12:19 AM by Fred Carver,Victoria BC Realtor (Re/Max Camosun Victoria Real Estate)


Keith - Keep up the good work

Chuck - You are very welcome

Fred - I appreciate the compliment and it's up to everyone to read it my friend

 

07/22/2007 10:09 AM by Boise Idaho Real Estate - George Tallabas (RE/MAX Advantage)


George,

These are absolutely fantastic tips.  I try myself to go above and beoynd my clients expectations but you have given me information on how to do it better.  There are many agents who do the minimum and I am sure you will stand out from the crowd.

07/23/2007 12:16 PM by Patrick Canavan - Orange County Real Estate Voice (Prudential California Realty)


Thank you Patrick, I'm glad you enjoyed the tips and have a great day.

07/23/2007 02:02 PM by Boise Idaho Real Estate - George Tallabas (RE/MAX Advantage)


George, I like that you pointed out Nordstroms. Their store down here in New Orleans set such a great impression on the general manager of my company that he actually tells stories about their customer service to each new class of agents.

He also told us about the concept of Compelling Experiences, or "Wow" Experiences. It's very related to Nordstrom-type of service. The Doblin Group from Chicago did some research on how people have such a great experience that they feel compelled to tell others about it. Ever heard of this??

07/28/2007 07:17 PM by Joshua Lazaro, serving New Orleans and the Greater New Orleans Area!!! (Prudential Gardner, Realtors)


Hi Joshua...thank you for the comment.  Being from the West I have not heard about the Doblin Group.  Thanks for sharing and I hope you are having a great weekend.

07/28/2007 07:26 PM by Boise Idaho Real Estate - George Tallabas (RE/MAX Advantage)


Good post George,

My goal in my business is to make good habits like these second nature. It's a work in progress.

07/31/2007 08:46 AM by Chris Liverett Pagosa Springs Real Estate (Associated Brokers Of Pagosa)


Chris - Thank you very much and have a great day

07/31/2007 09:16 AM by Boise Idaho Real Estate - George Tallabas (RE/MAX Advantage)


Great tips George for taking customer service to the next level.  I love the idea of helping with the school transfers.

07/31/2007 11:55 PM by Ginger Wilcox, Marin County Realtor (Pacific Union, Marin Real Estate)


Great post George.  Thank you for sharing these awesome tips with us.

08/01/2007 05:49 AM by Monika Murray - Burlington/Flamborough Real Estate (Re/Max Garden City Realty Inc., Brokerage)


Ginger - Thanks for the comment and have a great day

Monika - You are very welcome.  Have a great day!

08/01/2007 09:43 AM by Boise Idaho Real Estate - George Tallabas (RE/MAX Advantage)


Rolando - You are very welcome

08/19/2007 09:18 PM