SunRocket - To the Moon?

• I'm distraught

Apparently, the VoIP company I've been raving about for years has just gone under and I just found out in an e-mail message from them.

• I'm embarassed.

Last customer count I heard about for SunRocket was around 200,000 and I know I personally helped contribute to that amount to the tune of a dozen.

• I'm upset.

I've been a loyal customer since this company's inception and it upsets me that they went under because they weren't able to make a profit offering such a great product.

• I'm confused.

The Voice-over-internet Protocol (broadband phone service) business is so simplistic in its concept that SunRocket, the formerly second-largest independent VoIP provider, was not able to bundle more ridiculously expensive crap with its basic service (like Comcast and Verizon do) in order to make a mint and stay in business. How about that "triple play" with the promo prices that only last a couple months? Oh yeah, and the promo prices really are not that primo, now are they?

• I'm sad.

I'm so sorry to see this company bite the dust.  I actually looked forward to paying my annual phone bill for a whopping $199.  It was a pleasure to make all those free long distance calls and not have to worry about how long the call lasted.  How efficient it was to check my voicemail messages on-line.  How easy to create sound files just by leaving myself a message.  Aah, the possibilities were endless.  Alas, those were the days.  It's ironic that they billed themselves as the "no gotcha phone company" yet I think they just got me -- at least they just got my last annual payment in May.  It always did seem too good to be true...