Welcome to BCBGeneration which opened a store Mission Viejo. It is located in The Shops at mission Viejo.
As reported in The Orange County Register on Friday the creative director for the BCBGeneration line, which debuted last year, is Joyce Azria, the daughter of BCBG's founder Max Azria. The shop caters to shoppers age 18-30 and its prices are roughly 40 percent to 60 percent lower than those for BCBMaxAzria.
The store offers a fuller collection from brand, including handbags, key chains, sunglasses, hats, makeup cases, shoes and watches.
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