I'm not an avid fisher-person, but I've been out more than a time or two with seasoned professionals, and am always amazed at the careful thought and analysis that goes into selecting just the right lure for just the kind of river inhabitant the fisherman hopes to catch. Personally, I'm a big fan of "put the worm on the hook and see what bites", and have caught many an ornery toad fish that way, as well as some great spot tail bass!

 

Sometimes I feel like my Real Estate Lead Generation is much like those fishing expeditions.  I put a great deal of thought and energy into choosing the right target neighborhood, or surrounding neighbors, or sphere of influence, and spend hours refining canned postcard and/or "touch" campaigns, and even more hours implementing them, all with varying degrees of success.

 

Then today happens.  On a whim, I acquired some "free" car door magnets from the printer who does my business cards, and put them on my son's truck. The magnets are nothing special - not even in the right colors as our Company logo!   I got a call today from a family who lives in my son's neighborhood.  The caller started by saying, "I was out walking with my kids, and I saw your sign on the back of a truck.  I need to sell my house in this neighborhood.  Can you help me?"

 

Why, yes, I certainly can!

we do more than just put a roof over your head!

 
Upside down on your home, MUST get it sold, don't know what to do? You do have options!
Contact me for a free professional consultation to discuss your choices, and let's get started.

 

Teresa B Cooper, CPA Emeritus, Realtor®
1-888-485-4356, ext 101
teresa@teresabcooper.com

 

 
Post is included in group: Rainmaking - Internet Marketing Strategies
Post is included in group: Realtors®

4 Comments on Lead Generation vs Fishing - Which Lure to Use?

FEB
21
2010
1 Featured Post Hit Router

Wow Teresa, That is a great story! You just never know what will work. You can mount that sign on the wall! Congrats!
7:28pm • #1

Just goes to show, you never know! Real estate is a funny business. Congratulations on finding a new client!
7:50pm • #2
SEP
04
2010
186,141 Points 1 Featured Post Outside Blog Attended Rain Camp

Teresa, great success story, you never know what will pay off at first, marketing with the right timing and right place made it happen.
8:26am • #3
SEP
24
2010
2 Featured Posts Outside Blog Called Shot Master

I never subscribed to the car magnet form of promoting myself until recently, but it works! Congrats on the new lead.
10:34am • #4


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Teresa Cooper, Dorchester County Homes

North Charleston, SC

More about me…

Home Solution Real Estate Services

Address: 7679 Dorchester Road, N Charleston, SC, 29418

Office Phone: (888) 485-4356 x 101

Cell Phone: (843) 607-3084

Email Me

Information you can use - buying or selling a home, or investing in real estate - in the Charleston tri-county area, specializing in the single family homes in Summerville, Dorchester County, Ladson, North Charleston, Goose Creek, Berkeley County.


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