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GOOGLE TOOLS FOR REALTORS - USING GOOGLE ALERTS TO MANAGE YOUR ONLINE REPUTATION AND MORE

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Real Estate Agent with Serving the Greater Phoenix and Scottsdale Metropolitan Area BR534744000 & BR540649000

Useful information for those of us focused on immersion in technology!

Original content by Ryan Shaughnessy

Google Tools for Realtors

GOOGLE TOOLS FOR REALTORS SERIES

In this Google Tools for Realtors Series, we will cover, review and provide how-to tips and strategies for Google's suite of productivity tools including such tools as:

  • Google Calendar
  • Google Alerts
  • Google Wave
  • Google Documents
  • Google Maps
  • Google Earth
  • Google Local Business Center
  • Google Adwords / G-Mail Ads
  • Google Blogger
  • FeedBurner
  • Google Analytics
  • Google Groups
  • Google Sites
  • G-Mail
  • Picassa
  • YouTube
  • Google Talk
  • Google Voice
  • Google Search
  • Google Toolbar

GOOGLE ALERTS

Google Tools for Realtors - Google Alerts

In the second installment of the Google Tools for Realtors Series, we will take a look at how Realtors can effectively use Google Alerts in their real estate practice including such topics as:

  • Why Use Google Alerts
  • Setting Up Google Alerts
  • Google Alert Success Stories
  • Non-Google Reputation Management Tools

WHY USE GOOGLE ALERTS?

Google Alerts allows you to create automated searches of diverse media such as blogs, images, video, groups, news and the Internet based on simple keywords.  The tool has many benefits:

  • Monitor Real Estate Trends (e.g. St. Louis Market Reports)
  • Competitor Research (e.g. Name of Agent or Brokerage)
  • Tracking Upcoming Real Estate Events (e.g St. Louis REBar Camp)
  • Manage Online Reputation (e.g. Ryan Shaughnessy or PREA Signature Realty)
  • Identify Misuse of Your Listings (1515 Lafayette or the Georgian)
  • Monitor Past Clients (e.g. Client A)
  • Use as Customer Service / Testimonial Tool (e.g. Ryan Shaughnessy or PREA Signature Realty)
  • Track Technology (e.g. Google Tools)
  • Track Government Information and Announcements (e.g. Missouri Real Estate Commission)
  • SEO Management (e.g. www.LafayetteReport.com)
  • Catch Copyright Infringement (e.g. Blog Titles)

HOW TO SET UP GOOGLE ALERTS

Step 1 - Log into Google account.  Go to:  www.google.com/alerts.

Step 2 - Enter the search information.

  • Search Terms:  Use Narrow Keywords to Limit Search to Relevant Items
  • Type:  Select the type of search - comprehensive, image, video, blog, groups, news, internet or comprehensive.
  • How Often: Select period - immediate, daily, or weekly,
  • E-Mail Length: # of returned search items - 20 mentions or 50 mentions.
  • Deliver to:  Your preferred e-mail address.

Google Tools for Realtors - Google Alerts

Step 3 - Review e-mailed alerts.

Google Tools for Realtors - Google Alerts

Step 4 - Manage alerts.  If you are receiving too many or too few alerts, change your search terms for the alerts.

Google Tools for Realtors - Google Alerts

KEYWORD SEARCH OPERATORS

Use standard Google search operands to narrow or refine your search:

  • Inclusive Search:  AND - "Real Estate" AND Technology
  • Alternate Search:  OR - "Second Empire" or "Federal"
  • Wild Card Search:  "* with a mountain view"
  • Specific Site Search:  site:http://www.PREASignatureRealty.com
  • Link:  link:http://activerain.com/blogsview/1507292/google-tools-for-realtors-series-google-calendar

GOOGLE ALERT SUCCESS STORIES

Over the past 18 months, Google Alerts has been an invaluable tool.  Here are some of the success stories:

  • Identified Competitor Copying and Pasting Market Report.
  • Discovered Long Forgotten Media Video Clip of One of Our Agents.
  • Discovered Misuse of Craigslist Posting by Unlicensed Real Agent and by Rental Scam Artist.
  • Discovered Problem with Trulia Feed Directing Leads to Competitor's Website.
  • Found Article on Past Client regarding New Development Project.
  • Identified Buyer for Commercial Property.
  • Found Negative Comments regarding a Development in Area.
  • Identified End-User Subscribing to RSS Blog Feed.

NON-GOOGLE REPUTATION MANAGEMENT TOOLS

Oddly, different alert services focus on different media and yield different search results.  Here are some other services:

  • www.Trackle.com
  • www.SocialMention.com
  • www.SocialOomph.com
  • www.steprep.com

INTERESTED IN LEARNING MORE ABOUT HOW TO USE GOOGLE TOOLS IN THE MARKETING AND SALE OF REAL ESTATE? Contact Ryan Shaughnessy at 314-971-4381 or send an e-mail to Ryan@PREASignatureRealty.com.

________________________________________________________________________________________________

PREA SIGNATURE REALTY

Download Property BrochuresView Our Listing PresentationWatch Our Property Videos on YouTube

PREA Signature Realty is a full service brokerage located at 1709 Park Avenue in the Lafayette Square neighborhood of the City of St. Louis.  PREA Signature proudly serves the following city neighborhoods:  Lafayette Square, Soulard, Benton Park, Benton Park West, Downtown Loft District, Forest Park Southwest, Central West End, Tower Grove East, Tower Grove South, Compton Heights, Shaw, The Hill, Dogtown, Carondelet, Holly Hills, St. Louis Hills, Dutchtown, and the Other Historic Neighborhoods of the City of Saint Louis, Missouri. 

The opinions expressed herein represent the opinions of the author only and do not reflect the opinions of PREA Signature Realty.  All photos and written content were produced by PREA Signature Realty.  All Rights Reserved - PREA Signature Realty (2009).  This content may not be reproduced or reprinted, except for Active Rain re-blogging, without express written permission of PREA Signature Realty.

For more information, visit our website at www.PREASignatureRealty.com or contact Ryan Shaughnessy at 314-971-4381 or send an email to Ryan@PREASignatureRealty.com

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About the Authors - Updated 2018

If you are considering a Traditional or Short Sale of your home in Phoenix, Scottsdale or any location in Maricopa County Arizona, you owe it to yourself to talk with Haven Express @ Keller Williams Arizona Realty to determine whether Tony and Suzanne Marriott are the best real estate Brokers in the Phoenix and Scottsdale metropolitan area to help you with the Successful Sale of your home.

Tony and Suzanne have personally Listed, Sold and Closed more than a hundred Short Sales with the highest list to close rate in the Phoenix Metro Area!

Tony Marriott - Chief Executive Officer - Haven Express @ Keller Williams Arizona Realty

Suzanne Marriott - Chief Learning Officer - Haven Express @ Keller Williams Arizona Realty

Associate Brokers, REALTORS
Haven Express
Keller Williams Arizona Realty

Comments (88)

Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

Oct 18, 2017 05:26 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

Oct 18, 2017 05:26 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

Oct 18, 2017 05:26 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

Oct 18, 2017 05:26 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

Oct 18, 2017 05:27 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

Oct 18, 2017 05:27 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

Oct 18, 2017 05:27 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

Oct 18, 2017 05:27 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

Oct 18, 2017 05:27 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

Oct 18, 2017 05:27 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

Oct 18, 2017 05:27 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

Oct 18, 2017 05:27 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

Oct 18, 2017 05:28 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

Oct 18, 2017 05:28 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

Oct 18, 2017 05:28 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

Oct 18, 2017 05:28 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

Oct 18, 2017 05:28 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

Oct 18, 2017 05:28 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

Oct 19, 2017 04:37 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

Oct 19, 2017 04:38 AM