The Road To Quality. It is what every family looking for a Builder wants to find. The Road is the idea embodied in this logo.
The challenge with any logo is to maintain clean simplicity while giving pertinent information and eliciting an emotional response from the person viewing it. This logo has a warm feel and meets this challenge quite well.
The graphic representation of the road on the left balances the lettering on the right. As well, the logo's colors may be used in a variety of ways without losing its impact. The graphic might be used alone as a design element in brochures or a website. The white and blue color scheme could be reversed in some cases extending marketing possibilities.
Overall, the logo is balanced, clean and powerful in its simplicity. The logo conveys professionalism while evoking a level of confidence from its viewer.
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