During my junior year at Stetson University (89-90) I took a political science course where the professor, Dr. Anne Motley Hallum (how could I ever forget her), and I had a huge disagreement. She contended that it was unfair that some of us were able to go to school while others were not. My position was that we all had the opportunity to go to school; some, for whatever reason, chose not to. She declared that I was an elitist and I declared that she was a socialist. After a heated meeting with the Dean, we agreed to disagree. Unfortunately for me, she was the one with the red pen and our disagreement was reflected in my final grade. She is still confused and misled...
The same holds true for real estate agents who choose to use traditional (antiquated) methods. Those who refuse to embrace the leverage of the internet and the power of social media marketing will gain market share while those who don't will be lining up at Wal-Mart to see about being a greeter.
Statistics recently revealed by the National Association of REALTORS® demonstrate the dominance of the internet as a medium to find home buyers and sellers. It's a wake-up call to agents who haven't yet embraced the direction of the industry.
- More than half of all real estate purchases are through someone who knew the agent or through a referral
- 53% of transactions are conducted through social networks
- 87% of consumers start their home search on the internet
- 147 million Americans are active on social networking sites
- Nearly half of those are active on Facebook®, the #1 social networking site
- Facebook® has the highest average time spent using per visitor at 3 hours and 10 minutes
Participate or perish... its a choice.