When I ask new Clients what sets them apart from their competition, they often tell me stories about how they helped someone accomplish something or avoid a disaster.

When I look at their web sites and marketing materials, those personal stories are nowhere to be found.

In fact, too often, I find stuff about the company:

1. #1 listing company....
2. #1 in total commissions....
3. #1 in houses sold....

That's all well and good, but I'm willing to bet that the company did very little to accomplish all that. I'd put another bet down that its employees did most of the work.

It's okay for a company to advertise itself, but you should be advertising yourself more so than the company you work for. There are rare exceptions, but they are rare. In today's world it is rare for someone to work for the same company for 40 years like our grandparents did, so if you change companies, you lose all of that branding, but your former company certainly thanks you.

One of the ways that you can advertise yourself in a personal relationship industry like real estate is to tell stories about yourself. Even though this is not first-grade reading class, you'll find that personal stories, especially about how you have helped people, will create a personal bond with your reader. At that point, all you have to do is make sure you have provided them with enough contact information so that your new Client can easily contact you and ask when they can get started with you!

Feel free to tell stories about yourself to connect with your prospects!