When I talk with my sellers in Colorado Springs, I like to go over my 20 step Action Based Marketing Plan with them. Each one of these steps involves ACTION on my part. If they have had a listing expire, chances are that the agent they were using might not have been doing the right things. Some agents still believe that print advertising is key and you can put in an ad and just wait for the offers to come in. They follow the "Set it and forget it" plan.
Now, putting a sign in front of the yard IS action on the agent's behalf, but it shouldn't be the ONLY action that is performed. Sadly, I see this as well, coupled with the ACTION of entering the data into the MLS. Now, those ARE actions that must be performed, but unless your sellers are a bank and you are priced WAY below the competition, those 2 actions alone won't cut it.
If you are representing a seller, you owe it to them to be ACTIVE on their behalf and perform ACTIONS to get the home SOLD.
I recently sent out my ACTION Plan to a seller who had an expired listing and he called me for an appointment. I was appalled to find out that his home had been on the market without much ACTION for a year. We took the listing and got a contract the first week! It is all about the ACTION. Yes, those of you wondering, we did reduce the price. That was a much-needed action that should have happened in the beginning.
I am a collector of quotes and love to but them up in my office from time to time. Here are some favorites I have collected over time that relate to ACTION. These quotes from great people remind me that nothing gets done unless you ACT. ENJOY!
The person who gets the farthest is generally the one who is willing to do and dare.. The sure-thing boat never gets far from shore. ~Dale Carnegie
Behold the turtle. He makes progress only when he sticks his neck out. ~James Bryant Conant
Action may not always bring happiness; but there is no happiness without action~Benjamin Disraeli
You can't build a reputation on what you are going to do. ~Henry Ford
Well done is better than well said. ~ Benjamin Franklin
One hundred percent of the shots you don't take don't go in. ~ Wayne Gretzky
The American dream does not come to those who fall asleep. ~ Richard Nixon
Twenty years from now you will be more disappointed by the things you didn't do than by the ones you did. So throw of the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore, Dream, Discover. ~Mark Twain
Even if you are on the right track, you'll get run over if you just sit there. ~ Will Rogers
Just do what must be done. This may not be happiness, but it is greatness. ~George Bernard Shaw
Thunder is good, thunder is impressive; but it is the lightening that does the work.~Mark Twain
If no one ever took risks, Michelangelo would have painted the Sistine floor. ~Neil Simon
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Kristi DeFazio is a Broker Associate in Colorado Springs. If you are looking for Real Estate in Colorado Springs or the surrounding areas, give Kristi a call. IF you would like to set up an appointment to discuss her ACTION based Marketing plan to get your home SOLD you can call 719-459-5468.
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Kristi DeFazio
RE/MAX Advantage
719-549-5468
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