Realtors: Blog, your Business Depends On It. Well, At Least Half Does
I’m a title rep. That’s what do. I help Realtors and Loan Officers increase their business with the hope that they will use my company, Old Republic Title Agency in Arizona for their escrow and title needs. 2 years ago a meeting with a potential client went something like this:
Client: “Hey Stephen, Can you help me with some flyer’s and postcards for my new listing or house I just sold?”
Fast forward to today. Now I usually get:
Client: “Hey Stephen, Can you help me with some flyer’s and postcards for my new listing or house I just sold?”
No your eyes are not playing tricks on you, it is the same question.
That’s the point. In today’s day and age the biggest challenge I run into is surprisingly not getting Real Estate professionals to work with me. No, the challenge I run into is finding a way to make them understand that their traditional method of marketing is less successful-if it works at all.
If you are like me you open your mail in the kitchen, over the garbage can. Why….easier to dump all the junk mail.
If someone doesn’t know you, or what you represent, or your product, or your service, than regardless of how glossy and beautiful and full color and JUMBO your postcard or flyer is, it most likely will end up in the garbage. Its true. Even if a potential buyer or seller was to save your beautiful flyer or postcard-what are the chances they will remember it or even better-find it when they need it? I know I wouldn’t (you should see my desk!)
So what can you do about it? BLOG.
87% of us-You, me, your past clients, your future clients go to the Internet when they are looking for real estate. They probably don’t say “I want to sell my home, now where is that beautiful-Jumbo-full color postcard Joe Blow sent me 6 months ago?” We deal with immediate gratification and immediate gratification comes in 2 words: Search Engine. READ MORE
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