I was talking to one of my former employees today and they are using an analytics and measurement system I put in place to measure traffic via 800#, web, and email for all advertising components.
He said they were getting less than 5% of their traffic from local newspaper.
I had already cut 40% of the newspaper advertising before I left. It was only that high because my boss, the President, came to the dance with newspaper in the 1970's and he was planning on leaving with her.
So after he got the boot, newspapers tucked under his arm as he left, they cut a remanining 20% of local newspaper from the budget, which was still a lot in real dollars because they didn't hesitate to advertise - which is a good thing especially in a down market [get the buyers that are out there!].
And the results after 1 year are in... measured traffic numbers for newspaper are so small, according to him, it isn't worth the investment at this point.
Is that what you are finding?
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