Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
Curious as to what others in your profession think about a certain product or tool?
AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
Broken down by categories and subcategories for easy finds
Get an unfiltered look at what real users are saying
Leave a review yourself for others to benefit from
Add new products as you use them and gain points for doing so
ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
Watch short tutorials on updating your photo, inserting a hyperlink and much more
Sign up for the Daily Drop so you don't miss out on AR's daily happenings
Find answers to most FAQ's
Whatever it is you're into and wherever you are, AR surely has a group for you to join.
Brand, off the wall, specific subject matters…whatever it is you're looking for.
Each time you write a post you can syndicate your post to 5 groups.
And if by chance you don't find what you're looking for, start a new group today!
Get your content in front of more eyes
Search by location or type
Feel free to start your own group
Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
Good real estate writing seizes the attention of buyers, definitively communicates features and advantages, and ultimately gives your client’s property the advantage in a voluminous inventory of choices. Ultimately good writing paints a picture in a buyer’s mind, allowing them to understand your points faster, enjoy your information more and remember it longer. But most importantly great writing compels a potential buyer to action, which is to schedule a showing. Bulls-eye!
Writing great real estate copy artfully blends (boring but necessary) facts with a descriptive benefit for the buyer. Often we are challenged by limited space; therefore, employing concise and powerful words is key. Because real estate writing is a unique skill set, requiring both fact promotion and creative description, a skill too few Realtors possess, or have been willing to improve. As a result, skeptical buyers find themselves scrolling through a sea of clichés, over-used adjectives that reveal nothing except that the agent simply did not take the time to write an effective description. At any given time there are approximately 7 million homes for sale in the United States. That represents a lot of breathtaking, stunning and amazing residential assets for buyers to endure.
Buyers today want instant gratification and thorough understanding. They don’t want to waste their time being misled, or misinformed. They want affirmation, not disappointment, when they walk through the door of a property they were compelled to see in person because of good writing and photos. A personal pet peeve, and a huge time-waster, is to make a property sound like something it is not. A misleading property description is just as bad as a lazy one that doesn’t do the property justice.
Today’s real estate buyers simply cannot get enough photos and video with written details that awaken the senses like: “smooth, cool-to-the-touch, marbled granite” (touch), “unobstructed, pastoral views” (sight), “fragrant garden border”(smell), “a seasonal creek gently flows behind the private deck”(sound).
The opposite side to the coin of effective real estate writing is that more real estate attorneys are advising agents to ‘avoid adjectives’ altogether. Property descriptions and ad copy have been used in disclosure related lawsuits. Agents are more cautious than ever about editorializing their listing descriptions because of this. However, this should not prevent agents from writing accurate and compelling descriptions.Sadly, some agents spend less than a few minutes quickly typingfacts and clichés into the property description section when they load a new listing on to their MLS- bad spelling, poor grammar and all. These are the same agents who upload four photos instead of the 20+ photos most MLS programs allow. And forget photo details. My personal favorite: room names such as“kitchen” Gee, thanks for pointing that out, duh.
I applaud my colleagues who recognize that good writing plays a significant role in effective real estate marketing. Bad or lazy descriptions are like posting blurry (or upside down) property photos. Why not write in bold letter in the property description: “I’m a lazy agent and I just don’t care!”
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.