Doing the superbowl, the ads are a big part of the hooplah, the media event.
Do you like the Sorrento ads with the sock monkey getting a "Mom" tattoo sewn on, the wild sea doo flip? Robotic dance, one eyed alien bowling or the group walking around Vegas? These KIA car commercials rock you with driving tunes, no copy, refreshly different visuals. Take you for a drive with your toy like buddies, under a big moon roof providing the ride. A whole different approach to delivering the message. Do the ads work on you? Cause you to want to deal with a company with a sense of humor, whole different approach or delivery?I intially bought Gateway computers because of the company's humor.
Showing a horse race gate with colorful jockeys and the question asked in Computer Shoppper, etc. "Can you spot the winner?" You study the ad, the line of horses and riders. You noticed hey, one of the jockeys is on a black and while holstein cow. Different, not what you expect, daring, unique. Small spark but different, causing a deeper mental impression. Getting noticed, a chuckle. The black and white boxes the products come in. One winter olympics a few years back with the cow on skis, traveling to the olympics with Ted, the CEO of Gateway. Having conversations in the van on the way. The cow telling Ted not to patronize him or her. Or Gateway ads with no copy, just a song. Selling a product, but with an ad that entertains foremost, completely. So the ho hum, blah blah blah verbage about the product is not needed. It does the pitching without the standard nuts and bolts pitch. It makes me think someone this creative, with ad saturation this big sustained, well now. Must have a good product it is perceived if the company can afford this media buy on all these outlets I surmise.Other ads can be painful. The Domino pizza ones where the survey shows some folks think cardboard and catsup sauce blandness. Domino decides to tackle the perception head on, admits we beefed up the pizza from garlic butter coated crust, better ingredients. That worked for me. But then I went cold on the company when they decide to immediate establish their control of the market. Or ambition to with attack ads in front of a court house with a lawyer explaining puffery. And how a taste test put Domino pizza on top over Pappy John's. I have never eaten a Pappa John's pizza but the spokesman, the owner of the company seems genuine, nice guy, not sharp edged but hard working. Pappa John's was excited to be in the superbowl ad rotation for the first time this year. I thought..good for you. Pappa's in the house. But the Domino attack ads turned me off. And in the middle of the pizza wars, Piza Hut offers a ten dollar for whatever size or type of pizza across the board. It's losing profit for the franchisees but lets another pizza pie giant get some of the hogged spotlight. And red map, blue map cell phone options. If you and I had a fraction of the money spent to prove a point, be heard, we could tackle many of the country's social ills being under funded or upstaged by world disasters or "country building" over seas.
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