If you have a website or a Blog you know how important it is to be on the 1st page of Google. Statistics tell us that 75% of the clicks in Google will go to the 1st, 2nd or 3rd result, after that, the numbers drop substantially. Think about it, how often do you click on a link that is not in one of these positions?
After waiting so long and working so hard on your internet strategy, as a Realtor or Loan Officer nothing is really more rewarding than being on the first page of Google in one of those 1st, 2nd or 3rd positions. It feels great, the whole world can see you now and your website or blog should be getting the attention it so richly deserves. But is it?
The guys and gals at Google are very smart, sometimes it feels like they are reading our minds, they often know what we are searching for before we do. It’s this Google intuition that can play tricks on your true ranking in Google.
Below, I google’d the “Housing Affordable Foreclosure Alternatives Act” which is in regards to short sales. If you are a short sale agent and you don’t know what HAFA is, you will soon. A search for those key words from an earlier blog post gives me the #1 rank in Google. After turning off my personalized search option, I can see that it really is #1 in Google. (This explains all the calls I am getting from potential short sale candidates.) READ MORE
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