Announcing the ActiveRain Guerrilla Marketing Team Contest!

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Announcing the ActiveRain Guerrilla Marketing Team Contest!

My owner is a Marketing & Business Consultant in San Diego We're back for another ActiveRain Contest, this one a Guerrilla Marketing Team Contest.

Most ActiveRain contests are between individuals, but this time we're going to do something a little different.

Entrants are going to be working in teams of two, so you'll want to find an ActiveRain member to work with on an entry.

There are requirements for the teams, though. Your team should be one of the following:

Different industry team. For example, a Realtor and a home inspector, a Realtor and a mortgage lender, etc.
Complementary city team. This works well if you are in a military city like San Antonio with Fort Sam Houston and San Diego with its eighteen military complexes.
ActiveRain Newbie/Oldie team. For this contest, we're going to define Newbie as anyone who joined ActiveRain on or after November 1, 2009. Oldies, then, are anyone who joined ActiveRain on or before October 31, 2009.

The purpose of this contest is to get people out of their ActiveRain circles and out meeting some new people. After the contest is over, you just might find that you have a new Power Partner.

This is going to be a little more difficult contest than our previous Nature & Marketing contest, which is why the Great ActiveRain Guru himself, Bob Stewart, has approved the awarding of points as follows:

5,000 points to each of the first place team members
2,500 points to each of the second place team members
1,000 points to each of the third place team members
500 points to each team member for entering

Your team should come up with a picture and a tagline that works for both of your companies.

Here is an example that I came up with this morning:

Are you tired of your tired, old home?

To give everyone time to find a partner and go over ideas, the contest starts now and ends at 11:59:59 p.m. Central Time on March 31, 2010.
Entries should be posted to the ActiveRain Guerrilla Marketing Station, and you should leave a comment here with a link to your entry.
Each team of two people will be allowed two entries.
You can title your post whatever you like, tag it however you like, and post in any other four groups.

The judges will be the people of ActiveRain, so once all the entries are in, everyone will have an opportunity to look over all of them and vote on their favorites.

Readers who don't enter might at least get some new ideas for their own marketing.

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Posted by Russel Ray, San Diego Business & Marketing Consultant & Photographer on 03/03/2010 03:23 AM

Comments (144)

ActiveRain Contest in the ActiveRain Channel

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144 Comments on Announcing the ActiveRain Guerrilla Marketing Team Contest!

MAR

Russel, this sounds like it might be fun. a most unusual idea, even for Active Rain!

Russel, what a great idea? Now to find someone....

Russel looks like an opportunity to get to know another member here better. You really love this community, and is always thinking of ways to keep us engaged.

Russel, It sounds like a wonderful contest and lots of fun! I can't wait to see what I can try to come up with!

Now...let's see if I can get the shutter bug juices flowing in someone more photographically adept...which would be most anyone...than I am....

Russel - Another great contest idea from you. I'll need to think of a great entry.

Thanks for sharing. Looks like a very subjective contest. Keep up the good work.

Russel,

I think this is a fun project. Whether I participate or not, I'll follow this post because I think you're on to something here.

Brian

Russel, this is a great idea now I just need to find someone! Will definitely follow this one with interest.

Oh you're a crafty one Russel, forcing us out of our comfort zones! I need to find a partner who is interested in this contest!

Fun idea, Russel -- I'll be thinking along new lines today!

Hey, Folks!

I've gotten a couple of emails about the teams, specifically the complementary city team.

I've used to my benefit the fact that San Diego is a huge military enclave, claimed as the second largest conglomeration of military personnel in the free world, behind Arlington/D.C.

Since the United States is currently fighting two wars (not including internal culture wars - LOL), many military personnel move through and to San Diego from military bases throughout the country. A Realtor in, say, San Antonio who works with lots of military personnel at Fort Sam Houston and Lackland Air Force Base could easily work with a Realtor here in San Diego to refer business to.

This also works well with corporations because their middle-management personnel are often moved to corporation locations throughout the country. What are the largest corporations in your city? Find other cities that also have offices for those corporations and make friends with the Realtors there. Now when that corporation moves personnel around, you and your complementary city Realtor friend could be the beneficiary.

I am stewing and chewing on this. I have one idea that I may latch on to and hatch!

Russel - This is a great idea. Now I need to find someone too!

Great idea. Are there any home inspectors or mortgage brokers in the Denver area who would like to be on my team?

Russell - fabulous idea! Now to look around and get an idea.....

Russel,

Does your team have to fit all three criteria or just one?

ooops, forgot to sign in...

Russel,

Does the team have to fit all three criteria or just one?

Could be fun. Not sure if anyone would want (dare?) to team up with me.

Sounds like fun. Being in a miilitary enclave my self, I will be following your advice.

Great idea, especially since I was just listening to a tape today about getting out of your comfort zone. Now I have to find someone to work with.

Russel, now your are trying to get everybody out of their comfort zone and you want minds to work that have been dormant for awhile. Could be fun, now which victim can I sucker convince into collaborating with me.

Hmmm...interesting for sure. I'll think on it.

Patricia

I guess I'll have to dust off the camera and start my creative mind. I'll just have to find a partner.

Hi Russel, this is one contest that is going to be fun to watch!

Sounds most intriguing, Russell. I am planning on participating. Everyone can use a few more marketing ideas.

Count me in. I just emailed someone to be my partner. I like this one because it makes you use the creative and fun side of yourself.

Love the idea and will be searching for a newbie - really cant believe I am the oldie here ;)

Sounds like a fun idea. Wish I were more creative. Looking for a creative soul to team up with.

Love it Russell. So glad you created another fun one. I know who I'll team up with :)

Russel, this will take some thinking. Great idea.

Russell:

I was actually thinking along the lines of doing a marketing piece with a picture of a guerilla!

Hi Russel, I'm not sure if I'll enter or not, but it should be fun to see all the entries from the creative people.

I still don't quite understand your example of complimentary city because you said we have to chose someone not in the industry we are in. So, how can I market with a home stager in a complimentary city? Even mortgage people in another city would be difficult. You gave an example of two Realtors... can you clarify with another example?

Hey, Donna - Your team should be one of the following noted. So a Realtor in San Antonio and a Realtor in San Diego would be okay. If you're going to work with someone in the same city, then it should be someone in a different industry, i.e., Realtor/home inspector, Realtor/mortgage lender, etc. If you're going to have a newbie/oldie team, it can be anyone, so a newbie Realtor/oldie Realtor in the same city would be okay

Russel - I can't believe I'm already an oldie.....I'll have to see what lenders, inspectors or stagers are in my area.

OK, thanks for clarifying that. I thought we were supposed to combine all three things, but either I read it wrong, or you changed the wording, but now I see it's one of the three items...

Russel- sounds like a very creative contest. My thinking cap is going on!

So the contest is a photo or logo contest?

Hey, Jason.

You need a team of two (you and someone else; see team requirements in the post), a photo, and a tagline that works for both of your team members. See the example in the post.

This looks like it is gonna be fun. Choices, choices...so many to choose! But I know exactly which choice to go with...

with less than a month left to go....

MAR

Damn, Russel, you're making us break out of our AR shells / comfort zones? How dare you!

Great idea BTW.

This sounds like fun...I look forward to seeing what everyone comes up with!

I am a newby and would love to pair up with somebody and win those points!!! Email me someone if you want a partner.

I'm in - Perfect contest for myself and my Realtor Partner!

Seems like a great idea and a super contest ! Will see who we can partner with !

Here you go, here's our link http://activerain.com/blogsview/1526603/achieve-the-american-dream-call-ricky-with-amerifirst-and-shawn-amerisecond

Good luck everyone

I am ricky's Real Estate Partner who just became a rain maker and started using Active rain this month because of Ricky's persistance about how Active Rain will change my career and how I need to blog and post and do all of the wonderful thinkgs Active Rain has to offer. Thanks Ricky and here is our link.

http://activerain.com/blogsview/1526707/achieve-the-american-dream-call-ricky-with-amerifirst-and-shawn-amerisecond-members-only-

Russel, With the ActiveRain gathering in Baltimore this weekend, we should have some entries..especially newbies/oldies and different cities.

Would love to treat you to dinner.

Margaret

Russell, well, guess I can't pass for a newbie any more! This sounds like it's going to be fun.

Russell, I've been waiting for you to have another contest! Hopefully, this one won't be as taxing on you :)

Russel,

Can I pair with someone in another state??

Ann Hayden in Wildwood, MO

MAR

Here's my Sneak Preview. I'll post the entry on Monday!

http://activerain.com/blogsview/1528474/check-out-my-new-active-rain-contest-entry-to-be-posted-monday-and-the-rest-of-the-paul-harvey-story-is-

OK Russel VB will give it a try!

So, do we get an extra consideration for newbie/oldie; complimentary city; AND different industry? Just kidding....sound like fun!

Hey, Russel. You are the true Ambassador of ActiveRain. Keep up the great work, Jim

MAR

Looking for a partner? Diane O and Friends here in TN would love to partner with you. Remember it's not home without the O....Diane O and Friends.

This does sound like fun, I need to partner up with someone in a hurry! Thanks!

MAR

Hey, Ann - Absolutely. All three team options allow for that.

Hmmm - this could be fun. Any newbies that aren't Realtors want to partner up and we can brainstorm?

http://activerain.com/blogsview/1531953/southern-maryland-realtors-kaine-homes-st-patrick-s-day-pot-of-gold-green-agent-open-house-12-1-tuesday-march-16

http://activerain.com/blogsview/1528474/check-out-my-new-active-rain-contest-entry-to-be-posted-monday-and-the-rest-of-the-paul-harvey-story-is-

These are my two entries. One ties in with tho other. They took all day Sunday! I redid my Picnik Collage so it was collaborative with Kaine Homes, who has never been and is not currently my client. He agreed to the concept when I approached him after the Contest was announced. He purchased the Starbucks Cards the next day and contacted my favorite new salad place this week. I learned how to download photos from istockphoto.com and also from YouSendIt which is a product Brooke Kaine utilizes. I obtained the video embed code from him. It's a "Golden Results" Kaine Home Production that we have emailed each other and joined forces to formulate since the contest was announced! Happy St. Patrick's Day...and with Starbucks Cards and Golden Retrievers and Chesapeake Grille Salads you can see my handiwork all over this joint promotion!

MAR

Russell, that is a great idea and looks like it'll spark some very creative juices.

Hi Russell: Here is the first entry for Matt Listro and Dennis Chanski: http://activerain.com/blogsview/1533858/how-to-fix-your-finances

Hi Russell: Here is the second entry for Matt Listro and Dennis Chanski: http://activerain.com/blogsview/1533927/the-dynamic-duo

Russel--What a clever idea to encourage Rain members to work together. Hmm--mmm.

I'm in.

Russel ~ I have a couple of team people I would like to hook up with, so the phone calls will start tomorrow. I will then find out who is a team player!

I need to find a partner, first

MAR

This is a good idea for a contest. I hope I can particiapte.

Russel, Great idea.

Can an AR member join up with a non AR member? Or is this strickly in house?

Curious, Gloria

MAR

Russel, you are so creative! Sounds like fun and I look forward to the entries!

Great Idea! Here's our entry:

http://activerain.com/blogsview/1540829/let-us-help-you-jumpstart-your-new-life-in-paradise

Love it: http://activerain.com/blogsview/1541071/let-us-help-you-jumpstart-your-new-life-in-paradise

Russel Great idea. Now I have to look through my contacts.

MAR

This is a bueno idea! Very original! I am going to reach out to some people in my market ;)

The #1 person I had in mind is in. Can we do video or does it just have to be just a photo? I could do both ;) We want the dang 5000 points.

Hey, Renee.

Stick with photos for this contest so that everyone is on the same plateau. However, you can do two entries, and you can always do more than the minimum with your Power Partners. If this contest gives everyone some ideas beyond simple photographs, all the better.

Russel

Hi Agree with the wave of comments, it sounds fun !

Thanks,

Tom Davis

MAR

Sweet Thanks Russel!

http://activerain.com/blogsview/1545467/retrieve-golden-results-with-kaine-homes-southern-maryland-agent-open-house-4-6-2010-12-30-1-30pm-

The Builder changed the date of the Agent Open so here you go with the revised and corrected post entry. I also resubmitted this to Guerilla Marketing. Thanks! Notice the link to the "Rest of the Story" Post which is how I came up with the idea for this contest entry.

MAR

Russel, thanks for sending the link to this contest post. It sounds like a lot of fun, I'll have to find a partner and an idea........

MAR

Russel, I always enjoy following and voting in these contests and look forward to the entries!

Hhhhmmm.... Teams = To encourage all members! I think I can do that!

MAR

Russel,

I never thought about myself as an oldie on AR but I understand it is only for definition purposes for this contest.

Now, I have to say, you always come up with the most clever and interesting contests here on AR. Way to go and generate interested with the Guerilla Marketing Station group!

MAR

Hi Russel, here is our first entry to your contest. We had a couple of ideas and have to decide which one to use for our second entry.

Thanks for the contest, always mind provoking.

Another contest -- you are always thinking -- this one looks hard. All the best.

I really like the sound of this one, count me in =)

Thanks for an interesting contest! I've got some work to do because I'd love to be the winner.

I am in late, but I am in all the same, thanks for chance Russel

Sounds like a fun activity that any of us can "pull off". Now, it's time to put our thinking caps on.

Well Russel, you got the creative juices running so I set off to look for a partner in my area. I started going through all the profiles in the different industries and it was deadwood city. Most of them have not posted for months or years. This is not going to be as easy as I thought.

Russel, great idea...now if I can only fit it into the schedule.

Russel; great contest idea. Not sure if I can swing but it sure looks like fun.

MAR

Sounds Like fun! Here's our first one. http://activerain.com/blogsview/1557902/j-p-morgan-marketing-contest-entry

Here is our first one :) My first contest on ActiveRain, too! Question - do we have to post two entries? If we post 2 entries do we get 1000 points for entering?

Guerrilla Marketing contest Link for Nicky Dou & Stephanie Hagan!!!

And do both of us need to post?

Hey, Nicky - No, both of you don't need to post. I'll track the two of you down as long as you're ActiveRain members!

You don't get more points for posting two entries, but two entries does give you a better chance of winning first, second, or third place points.

MAR

I am a "newbie" - Nicky Dou invited me and is coaching me on this "Active Rain" thing... which I am really enjoying by the way. Here is Nicky and my 2nd entry... it is no "guerrilla" rather a "hog" for Razorback Country that we live in!!!

Hi Russel. Here's my entry. http://activerain.com/blogsview/1560313/contest-entry-leslie-helm-sharon-tara

MAR

l almost forgot to post my entry to your group! Thanks to Leslie Helm for blogging about it I got it posted in time!

http://activerain.com/blogsview/1556856/team-contest-entry-elkhart-indiana-lemonade-day-may-2-2010-mentor-a-future-business-owner-now-

Here is the second entry for me and Leslie:

Lip Smacking Good

MAR

Russel, Here's an entry for the contest for joint marketing. It is different

Ray..You will be getting mine shortly. Believe it or not.. I've been busy with real estate,and everything else has gone on the back burner.

valerie osterhoudt

MAR

hi Russel,

Here's Carole and my entry:

Your Neighbours Will Be Green With Envy.....

great idea for a contest!

MAR

Heres the link to Mary Yonker's and My First Entry:

http://activerain.com/blogsview/1569246/like-fine-wine-active-rain-guerrilla-marketing-team-contest

Russel - Here is our entry http://activerain.com/blogsview/1569304/a-great-real-estate-and-mortgage-duo-in-the-greater-toronto-area

Here's our second one!

http://activerain.com/blogsview/1569255/don-t-take-risks-activerain-guerrilla-marketing-team-contest

The entries are coming in, and they look really to be good. Coming down to the wire. This should be fun!

MAR

This has me thinking about what can be done and some interesting thoughts on how to work together.

Another Entry: http://activerain.com/blogsview/1570171/ar-guerrilla-marketing-contest

Another Entry: http://activerain.com/blogsview/1570166/ar-guerrilla-marketing-contest

Final Entry: http://activerain.com/blogsview/1570161/ar-guerrilla-marketing-contest

great idea indeed. let me see what i can come up with

Hey, Jane - Only two entries per team, so decide which two you want to use.

hi Russel,

Here is Carole and my second entry:

When Two Heads Are Better Than One....

Jo

MAR

Morning Russel, I have not forgotten about this great contest you've put together. My partner and I are almost ready!

Russel,

My partner and I should be entering this contest with our two entries any time soon! :)

This is the link for one of the entries for Valerie Osterhoudt and myself

Get On Board with George Souto & Valerie Osterhoudt For Your Home Purchase

http://activerain.com/blogsview/1572810/stress-free-real-estate

Our Second Entry!

Hey Russel, here's our second entry for your Guerrilla Marketing contest

http://activerain.com/blogsview/1573127/don-t-let-that-new-home-purchase-turn-into-a-money-pit

MAR

Good morning Russel..

Here is the second entry for George Souto and Valerie Osterhoudt in your Guerrilla Marketing contest

http://activerain.com/blogsview/1573337/get-on-the-right-track-with-valerie-osterhoudt-and-george-souto-for-the-purchase-of-your-next-home

Hey Russel here is my and Gerry Khatchikian's entry:

When selling your home, don't be left out in the cold...

Hi Russel ! Great contest, here's our entry:

http://activerain.com/blogsview/1574874/guerilla-marketing-buyer-team-service-

Hi Russel,

Here is one of our entries: http://activerain.com/blogsview/1575035/stand-out-from-the-crowd-

Ann Hayden in Wildwood, MO

MAR

Hellooooo Russel! Lots of fun again, so thanks.

Here's our second entry:

Puzzled by the home selling process?

Sweet - Thanks for the clarification. I couldn't find a newbie around to work with but I do have Realtors to work with in the area - I'm off to post two for the contest. I LOVE these things as I love editing and tweeking pictures.

Hi Russell-

Here is

http://activerain.com/blogsview/1575417/helping-your-family-achieve-the-american-dream

Rich Edgley and Leslie Ebersole

Ok, Here's post #1 for William and Matt:

http://activerain.com/blogsview/1575970/fix-your-credit-and-find-a-home-

Hi Russel,

Here is one for Dee Smith and me...: Selling or Buying a Home Should NOT Be Scary

Thanks,
Ann Hayden in Wildwood, MO

Hey Russel,

Dave Spangler and I are entering the following: Selling Your Home Should Not Be An Alien Process.

Ann Hayden in Wildwood, MO

Russel, this is my first entry with Heather Roques as my partner...

Contest - Need more room to spread out, but afraid to make the move....

Russel, this is my SECOND entry...

contest - Looking for a green home

This was a lot of fun...thanks!

Russel, what a great idea! Here's my entry with Ann Hayden... http://activerain.com/blogsview/1576810/make-sure-your-home-outshines-its-competition-

Hello Russel, here is our second entry... don't monkey with it.

Russel,

Last one.... for Kelly Butcher and me...: When Selling Your Home Requires Divine Intervention..

Ann Hayden in Wildwood, MO

Russel another great contest. I like fun stuff that you can learn from and this is once such contest.

Here is my one and only entry

http://activerain.com/blogsview/1576976/guerilla-marketing-are-you-at-that-fork-in-the-road-

... and here's our second entry !!

http://activerain.com/blogsview/1576979/guerrilla-marketing-need-to-mark-some-new-territory-

Hi Russel ~ What fun!! I can't wait to go back and take a peek at the entries I've missed. This was such a cool idea for a contest - great way to meet new people.

Toast Your New Home

Cheers!

Liz

Here's a second entry, for me and another partner of mine, Fred Alka, his first:

Finding a Home and A Mortgage Is Easy

Here's my first entry:

Gloucester County Realtor and Loan Officer Team

Hi Russel ~ Here's Nicole Monary's and my second entry:

Smooth Sailing

Thanks - this was super!

Liz

"How to Move Real Estate in a Slow Economy"

Rowlett Real Estate School has teamed with Stone's House Movers Inc. Here is our entry.

APR

South Jersey Real Estate Professionals: Handling the Delicate Home Buying Process with Confidence

That's it folks! No more entries. Stay tuned for details on voting for the entries. Even if you were not able to enter, everyone will be able to vote on the entries.

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Russel Ray, San Diego Business & Marketing Consultant & Photographer

La Mesa, CA

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Russel Ray

Address: 7000-31 Saranac Street, La Mesa, CA, 91942-8915

Office Phone: (619) 341-0173

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