Recently I read a blog post from one of our fellow active rain members who was asking for views on value - or lack of value - of designations. He went on to ask if anyone has actually gained a client because of a designation. Today I have a testimpny I'd like to share. I do have the CRS,GRI,ABR designations I've earned over the years. I'm not bragging. For me, it was simply a personal and professional decision to enhance my knowledge as a real estate professional and add value for my clients.
On with my testimony...
This past Monday I received an email requesting a comparative market analysis for a home located in Pflugerville - my hometown city. The request was sent via my website button link "Your Home's Value" . Clicking on that link takes one to a form page that asks for general information on the subject property. The person requesting the home value provided a phone number so, of course, I made immediate contact. Come to find out the couple are relocating, already working out of town and ready to sell now.
As conversation went on, and I scheduled my home preview appointment, I asked the Mrs. who I could thank for referring me. Her response to me went like this... "My aunt is a Realtor and has GRI, CRS designations, so I got on the internet and googled Pflugerville Realtor and included the three letter designations. Your website came up on the search. I went to it and was impressed enough with what I read so contacted you." Talk about the power of SEO!
Over the years, I've had the privilege of working with many buyers and sellers who connected with me in in many ways - referrals, my website, marketing, networking, and yes - Localism and blogging on activerain. I don't know how many of those clients may have connected with me because of the designations that follow my name, but I do know that more than ever before, buyers and sellers are making informed decisions on selecting their Realtor.
I am pleased to say that today I put my sign in the yard, lockbox on the door and listed the home in MLS with the sellers who found me by my CRS,GRI,ABR.